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~subject:"Consumer behaviour"
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Consumer behaviour
Visualisierung
330
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318
Humor
127
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103
Advertising effects
60
Werbewirkung
60
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56
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Yoon, Hye Jin
4
Huang, Yunhui
2
McGraw, A. Peter
2
Orth, Ulrich R.
2
Warren, Caleb
2
Abhishek
1
Ai, Yijie
1
Ajitha, Soundararaj
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1
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1
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1
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1
Badenes-Rocha, Alberto
1
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1
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1
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1
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1
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1
Barsky, Adam
1
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1
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1
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1
Bigné Alcañiz, J. Enrique
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1
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1
Chan, Hock Chuan
1
Chandrasekera, Tilanka
1
Chang, Chingching
1
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1
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International journal of advertising : the review of marketing communications
8
Journal of retailing and consumer services
7
Psychology & marketing
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of promotion management : JPM
3
Asia Pacific journal of marketing and logistics
2
Health marketing quarterly
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2
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2
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2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
The journal of brand management : an international journal
2
Tourism management : research, policies, practice
2
Asian business & management
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
Behavioral research in accounting
1
Contemporary trends in innovative marketing strategies
1
Corporate reputation review
1
Discussion papers / CEPR
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
Electronic commerce research
1
Environmental economics and policy studies : the official journal of the Society for Environmental Economics and Policy Studies ; the official journal of the East Asian Association of Environmental and Resource Economics
1
Eurasian business review
1
European journal of marketing : EJM
1
Handbook of research on driving industrial competitiveness with innovative design principles
1
Handbook of research on using global collective intelligence and creativity to solve wicked problems
1
International journal of Indian culture and business management : IJICBM
1
International journal of consumer studies
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of market research
1
International journal of product development : IJPD
1
International journal of retail and distribution management
1
Journal of Indian business research
1
Journal of behavioral decision making
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103
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1
Exploring the influence mechanism of chatbot-expressed humor on service satisfaction in online customer service
Xie, Yuguang
;
Liang, Changyong
;
Zhou, Peiyu
;
Jiang, Li
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460852
Saved in:
2
Consumer responses to elements of visual esthetics on a brand’s instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
3
Effect of visual crowding in packaging on consumers' buying intention
Xu, Zhifen
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 293-314
Persistent link: https://www.econbiz.de/10014486713
Saved in:
4
Enhancing brand visual identity for addressing digital customers' pain points : a structural equation modeling approach
Fayed, Abeer Elsayed
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 252-281
Persistent link: https://www.econbiz.de/10014447613
Saved in:
5
Impact of visual hierarchy on user experience in e-commerce websites
Raghavendra, A. N.
;
Vijayakumar, G.
;
Thalari, Sanjeev Kumar
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 141-156)
.
2024
Persistent link: https://www.econbiz.de/10014519856
Saved in:
6
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
7
Using different advertising humor appeals to generate firm-level warmth and competence impressions
Hoang, Chi
;
Knöferle, Klemens
;
Warlop, Luk
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 741-759
Persistent link: https://www.econbiz.de/10014451245
Saved in:
8
Visual aesthetics and multisensory engagement in online food delivery services
Lee, Jinha
;
Lim, Heejin
- In:
International journal of retail and distribution management
51
(
2023
)
8
,
pp. 975-990
Persistent link: https://www.econbiz.de/10014334348
Saved in:
9
Humor on destination websites : effects of humor on attitudes and visit intentions
Godovykh, Maksim
;
Fu, Xiaoxiao
;
Leung, Xi Y.
- In:
Tourism analysis : an interdisciplinary tourism & …
28
(
2023
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10014423468
Saved in:
10
Visual complexity = hedonic? : effects of visually complex packages on consumer perceptions and evaluations of products
Baek, Eunsoo
;
Huang, Zhihong
;
Lee, Seojin Stacey
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364483
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