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~subject:"Internet marketing"
~subject:"Marketing management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Internet marketing
Marketing management
E-commerce
21
Electronic Commerce
21
Consumer behaviour
12
Konsumentenverhalten
12
Online-Marketing
11
Internet
7
Online retailing
7
Online-Handel
7
Beziehungsmarketing
6
Digitalisierung
6
Digitization
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Distribution channel
6
Marketingmanagement
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Relationship marketing
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Vertriebsweg
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Business model
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Geschäftsmodell
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Einzelhandel
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Innovation
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Innovation management
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Innovationsmanagement
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Multichannel
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Retail trade
3
Social Web
3
Social web
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Confidence
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Digital business model
2
Digital innovation
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Innovationsakzeptanz
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Mobile
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Amazon
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Clement, Michel
2
Agarwal, Amit
1
Anderl, Eva
1
Arunachalam S
1
Becker, Ingo Frank
1
Bijmolt, Tammo H. A.
1
Brünner, Tobias
1
Decker, Reinhold
1
Fossen, Beth
1
Goić, Marcel
1
Grabenströer, Nadja Sophia
1
Grewal, Dhruv
1
Gupta, Shaphali
1
Haenlein, Michael
1
Heitmann, Mark
1
Jerath, Kinshuk
1
Kalyanam, Kirthi
1
Kannan, P. K.
1
Khodakarami, Farnoosh
1
Kim, Ju-Young
1
Kumar, Virender
1
Laer, Tom van
1
Li, Hongshuang
1
Maecker, Olaf
1
Maier, Erik
1
Natter, Martin
1
Paulich, Brianna JeeWon
1
Peters, Kay
1
Petersen, J. Andrew
1
Ruyter, Ko de
1
Schulz, Petra
1
Schumann, Jan Hendrik
1
Shankar, Venkatesh
1
Shehu, Edlira
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Skiera, Bernd
1
Spyropoulou, Stavroula
1
Sunder, Sarang
1
Trusov, Michael
1
Varadarajan, Rajan
1
Verhoef, Peter C.
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of retailing and consumer services
43
Journal of business research : JBR
39
International journal of electronic marketing and retailing : IJEMR
33
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
26
SpringerLink / Bücher
21
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Information systems research : ISR
19
Journal of internet commerce
19
Electronic commerce research
18
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of hospitality management
16
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of business information systems : IJBIS
14
Technological forecasting & social change : an international journal
13
Journal of travel and tourism marketing
12
International journal of retail & distribution management
11
Journal of electronic commerce research : JECR
11
Lehrbuch
11
International journal of contemporary hospitality management
10
International journal of electronic business
10
International journal of electronic customer relationship management : IJECRM
10
Journal of the Academy of Marketing Science
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Springer eBook Collection
10
Electronic commerce research and applications
9
International journal of electronic commerce : IJEC
9
International journal of technology marketing : IJTMkt
9
Journal of organizational computing and electronic commerce
9
CESifo working papers
8
Discussion papers / CEPR
8
Electronic markets : the international journal on networked business
8
Global business review
8
Information systems and e-business management : ISeB
8
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
8
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ECONIS (ZBW)
13
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Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
2
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
3
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
4
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
5
Acquiring customers through online marketplaces? : the effect of marketplace sales on sales in a retailer's own channels
Maier, Erik
;
Wieringa, Jaap E.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 311-328
Persistent link: https://www.econbiz.de/10012591033
Saved in:
6
Marketing perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
7
When consumers can return digital products : influence of firm- and consumer-induced communication on the returns and profitability of news articles
Schulz, Petra
;
Shehu, Edlira
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 454-470
Persistent link: https://www.econbiz.de/10012134268
Saved in:
8
Digital marketing : a framework, review and research agenda
Kannan, P. K.
;
Li, Hongshuang
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 22-45
Persistent link: https://www.econbiz.de/10011671915
Saved in:
9
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
10
Charts and demand : empirical generalizations on social influence
Maecker, Olaf
;
Grabenströer, Nadja Sophia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
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