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~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~subject:"Viral marketing"
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Viral marketing
E-commerce
74
Electronic Commerce
74
Consumer behaviour
47
Konsumentenverhalten
47
Online retailing
41
Online-Handel
41
Internet marketing
33
Online-Marketing
33
Einzelhandel
22
Retail trade
22
e-commerce
18
Customer satisfaction
17
Kundenzufriedenheit
17
Social Web
17
Social web
17
Beziehungsmarketing
15
Relationship marketing
15
Website
15
Confidence
13
Vertrauen
13
Dienstleistungsqualität
12
Service quality
12
consumer behaviour
11
Virales Marketing
10
online shopping
10
Internet
9
trust
9
USA
8
India
7
Indien
7
United States
7
social media
6
Data protection
5
Datenschutz
5
Distribution channel
5
Vertriebsweg
5
retailing
5
Product quality
4
Produktqualität
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Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Al-Adwan, Ahmad Samed
1
Alhorani, Alaa
1
Amarullah, Dudi
1
Araujo, Priscila Graziele
1
Bueno, Ricardo Luiz Pereira
1
Donthu, Naveen
1
Guillory, Monica D.
1
Gupta, Pranjal
1
Harris, Judy
1
Jensen, Ricard W.
1
Kokash, Husam
1
Limbu, Yam B.
1
Lohtia, Ritu
1
Lopes, Evandro Luiz
1
Matic, Matea
1
Pinochet, Luis Hernan Contreras
1
Ranjan, Priyadarshi
1
Scuderi, Alessandro
1
Sturiale, Luisa
1
Vojvodic, Katija
1
Yaseen, Husam
1
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Published in...
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International journal of electronic marketing and retailing : IJEMR
Journal of business research : JBR
15
Journal of retailing and consumer services
14
Information systems research : ISR
13
Journal of management information systems : JMIS
13
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Internet policy review : journal on internet regulation
3
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
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1
How trust and perceived risk create consumer purchase intention in the context of e-commerce : moderation role of eWOM
Amarullah, Dudi
- In:
International journal of electronic marketing and …
14
(
2023
)
1
,
pp. 107-122
Persistent link: https://www.econbiz.de/10014310000
Saved in:
2
An exploration of online marketplace quality dimension and relationship with purchase intention : the mediating roles of trust and e-WOM
Ranjan, Priyadarshi
;
Acharyulu, G. V. R. K.
- In:
International journal of electronic marketing and …
13
(
2022
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10014309992
Saved in:
3
Building customer loyalty in online shopping : the role of online trust, online satisfaction and electronic word of mouth
Al-Adwan, Ahmad Samed
;
Kokash, Husam
;
Al-Adwan, Ahmad Samed
- In:
International journal of electronic marketing and …
11
(
2020
)
3
,
pp. 278-306
Persistent link: https://www.econbiz.de/10012251138
Saved in:
4
The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth
Pinochet, Luis Hernan Contreras
;
Lopes, Evandro Luiz
; …
- In:
International journal of electronic marketing and …
10
(
2019
)
3
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012106620
Saved in:
5
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
6
Managing online environment cues : evidence from Generation Y consumers
Matic, Matea
;
Vojvodic, Katija
- In:
International journal of electronic marketing and …
8
(
2017
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011790515
Saved in:
7
The digital economy : new e-business strategies for food Italian system
Sturiale, Luisa
;
Scuderi, Alessandro
- In:
International journal of electronic marketing and …
7
(
2016
)
4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10011664548
Saved in:
8
The usefulness of online reviews in financial services
Guillory, Monica D.
;
Lohtia, Ritu
;
Donthu, Naveen
- In:
International journal of electronic marketing and …
7
(
2016
)
1
,
pp. 66-90
Persistent link: https://www.econbiz.de/10011595029
Saved in:
9
Usability, interactivity, website personality and consumers' responses : a case of internet service provider
Akrimi, Yosra
- In:
International journal of electronic marketing and …
7
(
2016
)
3
,
pp. 204-228
Persistent link: https://www.econbiz.de/10011648266
Saved in:
10
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
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