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~isPartOf:"Journal of hospitality marketing & management"
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Event marketing
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Event-Marketing
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Journal of hospitality marketing & management
SpringerLink / Bücher
49
Tourism management : research, policies, practice
30
International journal of event and festival management
29
Customer Experience : Forum Dienstleistungsmanagement
22
Journal of travel and tourism marketing
21
Markenkommunikation und Beziehungsmarketing
21
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Journal of business research : JBR
16
Springer eBook Collection
16
Tourism management perspectives : TMP
16
Food and wine events in Europe : a stakeholder approach
15
International journal of contemporary hospitality management
15
essentials
14
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Sport management review
13
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
12
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
European Sport management quarterly : ESMQ
7
Research
7
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
International Journal of Sports Marketing and Sponsorship
6
Journal of advertising research
6
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ECONIS (ZBW)
13
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1
Do experiential destination attributes create emotional arousal and memory? : a comparative research approach
Şahin, lker
;
Özlem Güzel, Fatima
- In:
Journal of hospitality marketing & management
29
(
2020
)
8
,
pp. 956-986
Persistent link: https://www.econbiz.de/10012384384
Saved in:
2
Understanding the customer experiences from the perspective of guests and hotel managers : empirical findings from luxury hotels in Istanbul, Turkey
Cetin, Gurel
;
Walls, Andrew
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 395-424
Persistent link: https://www.econbiz.de/10011499254
Saved in:
3
The importance of the location in hosting a festival : a mapping approach
Leenders, Mark A. A. M.
;
Go, Frank M.
;
Bhansing, Pawan V.
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 754-769
Persistent link: https://www.econbiz.de/10011433688
Saved in:
4
Planning and leveraging event portfolios : towards a holistic theory
Ziakas, Vassilios
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 327-356
Persistent link: https://www.econbiz.de/10010396179
Saved in:
5
Shopping and tourism patterns of attendees of the Bikes, Blues & BBQ festival
Way, Kelly A.
;
Robertson, Lona J.
- In:
Journal of hospitality marketing & management
22
(
2013
)
1/2
,
pp. 116-133
Persistent link: https://www.econbiz.de/10009736308
Saved in:
6
Understanding the consumer experience : an exploratory study of luxury hotels
Walls, Andrew
;
Okumus, Fevzi
;
Wang, Youcheng
;
Kwun, …
- In:
Journal of hospitality marketing & management
20
(
2011
)
1/2
,
pp. 166-197
Persistent link: https://www.econbiz.de/10008934217
Saved in:
7
Balancing tourism and religious experience : understanding devotees' perspectives on Thaipusam in Batu caves, Selangor, Malaysia
Kasim, Azilah
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 441-456
Persistent link: https://www.econbiz.de/10009130522
Saved in:
8
Utilizing the VICE model for the sustainable development of the Innibos Arts Festival
Van Niekerk, Mathilda
;
Coetzee, Willem J. L.
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 347-365
Persistent link: https://www.econbiz.de/10009130543
Saved in:
9
Special events : a framework for efficient management
Soteriades, Marios D.
;
Dimou, Irini
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 329-346
Persistent link: https://www.econbiz.de/10009130546
Saved in:
10
Innovation and creativity in festival organizations
Larson, Mia
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 287-310
Persistent link: https://www.econbiz.de/10009130558
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