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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Consumer behaviour
8
Konsumentenverhalten
8
Social Web
8
Social web
8
Facebook
7
Internet marketing
6
Online-Marketing
6
Social media
4
Advertising effects
3
Werbewirkung
3
Advertising
2
Beziehungsmarketing
2
Brand management
2
Markenführung
2
Relationship marketing
2
Viral marketing
2
Virales Marketing
2
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2
Arbeitsgruppe
1
Brand
1
Brand attitude
1
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1
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1
Brand image
1
Celebrity endorsement
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Aa, Eva P. van der
1
Beukeboom, Camiel J.
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
Brinson, Nancy H.
1
Dolan, Rebecca
1
Hayes, Jameson L.
1
Hennig-Thurau, Thorsten
1
Hoffman, Donna L.
1
Kerkhof, Peter
1
Lu, Qiang
1
Miller, Rohan
1
Moeller, Claire M.
1
Rashidirad, Mona
1
Rosario, Ana Babić
1
Russell, Cristel Antonia
1
Shahbaznezhad, Hamidreza
1
Shanahan, Doreen Ellen
1
Spann, Martin
1
Tifferet, Sigal
1
Valck, Kristine de
1
Vilnai-Yavetz, Iris
1
Vries, Metten de
1
Willemsen, Lotte M.
1
Yadav, Manjit S.
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of internet marketing and advertising : IJIMA
23
Journal of business research : JBR
20
Online Information Review
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of Research in Interactive Marketing
11
Journal of retailing and consumer services
11
MPRA Paper
11
Strategic Direction
11
Business Horizons
9
Journal of promotion management : innovations in planning and applied research
9
CESifo working papers
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International Journal of Public Administration in the Digital Age (IJPADA)
8
International journal of business information systems : IJBIS
8
International journal of hospitality management
8
Journal of marketing communications
8
Management Dynamics in the Knowledge Economy Journal
8
The journal of product & brand management
8
Business horizons
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of sport management and marketing : IJSMM
7
Journal of Product & Brand Management
7
Journal of promotion management : JPM
7
EERI Research Paper Series
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of technology marketing : IJTMkt
6
Marketing intelligence & planning
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
CESifo Working Paper
5
Cogent Business & Management
5
Cogent business & management
5
Electronic commerce research
5
International Journal of E-Politics (IJEP)
5
International Journal of Virtual Communities and Social Networking (IJVCSN)
5
Journal of hospitality marketing & management
5
Marketing Intelligence & Planning
5
Proceedings of International Academic Conferences
5
Corporate Communications: An International Journal
4
Corporate communications : an international journal
4
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ECONIS (ZBW)
8
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1
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date (oldest first)
1
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness
Facebook
groups
Rosario, Ana Babić
;
Russell, Cristel Antonia
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 54-89
Persistent link: https://www.econbiz.de/10013397507
Saved in:
2
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media
Hayes, Jameson L.
;
Brinson, Nancy H.
;
Bott, Gregory J.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 16-30
Persistent link: https://www.econbiz.de/10013041306
Saved in:
3
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
4
How social media communications combine with customer loyalty management to boost green retail sales
Lu, Qiang
;
Miller, Rohan
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 87-100
Persistent link: https://www.econbiz.de/10012107044
Saved in:
5
"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of
Facebook
Boerman, Sophie C.
;
Willemsen, Lotte M.
;
Aa, Eva P. van der
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 82-92
Persistent link: https://www.econbiz.de/10011695237
Saved in:
6
Does a virtual like cause actual liking? : how following a brand's
facebook
updates enhances brand evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
7
A picture is worth a thousand words : segmenting consumers by
Facebook
profile images
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
Saved in:
8
Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.
;
Valck, Kristine de
;
Hennig-Thurau, …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
Saved in:
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