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~subject:"Relationship marketing"
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Relationship marketing
Facebook
972
Social Web
712
Social web
712
Online-Marketing
491
Internet marketing
488
Consumer behaviour
254
Konsumentenverhalten
248
Social media
177
social media
158
Brand management
144
Markenführung
138
Soziales Netzwerk
133
Beziehungsmarketing
124
Viral marketing
119
Virales Marketing
119
Social network
116
Twitter
114
Facebook, Inc.
98
Brand image
95
Markenimage
95
Advertising effects
90
Werbewirkung
90
Social Media
61
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58
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57
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54
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49
Marketingmanagement
49
social networks
47
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43
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42
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41
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41
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40
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39
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39
social capital
39
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37
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122
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Abedin, Babak
2
Alavi, Shirin
2
Aljuhmani, Hasan Yousef
2
Annamalai, Balamurugan
2
Azar, Salim L.
2
Bayram, Pelin
2
Benmiled-Cherif, Héla
2
Elrehail, Hamzah
2
Machado, Joana César
2
Pervan, Simon J.
2
Reynolds, Dennis
2
Samarah, Tariq
2
Speece, Mark
2
Su, Na
2
Suri, P. K.
2
Tiruwa, Anurag
2
Vacas-de-Carvalho, Leonor
2
Varshney, Sanjeev
2
Yadav, Rajan
2
Abdelmaaboud, Abdelhamid K.
1
Abosag, Ibrahim
1
Abuljadail, Mohammad
1
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1
Adeola, Ogechi
1
Adomavicius, Gediminas
1
Agrawal, Anand
1
Ahuja, Vandana
1
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1
Ali, Mohamed Ahmed
1
Almubarak, Alanoud F.
1
Anagnostopoulos, Christos
1
André, Ana Raquel
1
Andy-Wali, Hope Adanne
1
Antoniadis, Ioannis
1
Arroyo, Pilar
1
Assimakopoulos, Costas
1
Aydin, Gökhan
1
Azhaguraja, N.
1
Baccarella, Christian V.
1
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1
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International journal of internet marketing and advertising : IJIMA
6
Journal of retailing and consumer services
6
The journal of product & brand management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Business horizons
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of technology marketing : IJTMkt
3
European management journal
2
Global business & economics review
2
International journal of business environment : IJBE
2
International journal of hospitality management
2
International journal of management practice : IJMP
2
Journal of business research : JBR
2
Journal of consumer behaviour : an international research review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
Service business
2
Springer eBook Collection
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Biometrics and neuroscience research in business and management : advances and applications
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business research quarterly : BRQ
1
CES working papers
1
Cogent business & management
1
Copernican Journal of Finance & Accounting : CJF&A
1
Electronic commerce research
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of operational research : EJOR
1
Global business review
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
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ECONIS (ZBW)
124
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1
Netflix's community relationship management : an analysis of its
Facebook
-USA page
Hendrikx, Alana
;
Castro, Deborah
- In:
Journal of media business studies
19
(
2022
)
2
,
pp. 108-125
Persistent link: https://www.econbiz.de/10013327937
Saved in:
2
Users' engagement in banking activities on social media : a study with reference to
facebook
Mani, R.
;
Thiyagarajan, S.
;
Azhaguraja, N.
;
Janakiraman, S.
- In:
Copernican Journal of Finance & Accounting : CJF&A
11
(
2022
)
3
,
pp. 27-48
Persistent link: https://www.econbiz.de/10013479538
Saved in:
3
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
4
Planning
Facebook
message strategy and creative appeal for effective ad engagement : an exploratory study
Sheiner, Dorit Zimand
;
Kol, Ofrit
;
Levy, Shalom
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1195-1213
Persistent link: https://www.econbiz.de/10015056973
Saved in:
5
The effect of social media on bank performance : an fsQCA approach
Ballouk, Houssein
;
Jabeur, Sami Ben
;
Boubaker, Sabri
; …
- In:
Electronic commerce research
24
(
2024
)
1
,
pp. 477-495
Persistent link: https://www.econbiz.de/10015062220
Saved in:
6
Engagement and reactions of brand posts on brand fan pages in
Facebook
: an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
7
Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh
- In:
International journal of business and globalisation : IJBG
33
(
2023
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
Saved in:
8
Linking social media marketing efforts with customer brand engagement in driving brand loyalty
Aljuhmani, Hasan Yousef
;
Elrehail, Hamzah
;
Bayram, Pelin
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1719-1738
Persistent link: https://www.econbiz.de/10014315799
Saved in:
9
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
10
The effect of interactivity of brands' marketing activities on
Facebook
fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
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