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Subject
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Social network
Facebook
972
Social Web
712
Social web
712
Online-Marketing
491
Internet marketing
488
Consumer behaviour
254
Konsumentenverhalten
248
Social media
177
social media
158
Brand management
144
Markenführung
138
Soziales Netzwerk
133
Beziehungsmarketing
124
Relationship marketing
124
Viral marketing
119
Virales Marketing
119
Twitter
114
Facebook, Inc.
98
Brand image
95
Markenimage
95
Advertising effects
90
Werbewirkung
90
Social Media
61
Advertising
58
Werbung
57
Internet
54
Marketing management
49
Marketingmanagement
49
social networks
47
USA
43
United States
42
Brand
41
Electronic Commerce
41
Öffentlichkeitsarbeit
40
E-commerce
39
Public relations
39
social capital
39
Data protection
37
Datenschutz
36
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25
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12
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Sabatini, Fabio
7
Sarracino, Francesco
5
Nobre, Helena
4
Bailey, Michael
3
Cao, Ruiqing
3
James, Tabitha L.
3
Kuchler, Theresa
3
Stroebel, Johannes
3
Wallace, Linda G.
3
Warkentin, Merrill
3
Wiese, Melanie
3
Antoci, Angelo
2
Becker, Kip
2
Bonelli, Laura
2
Buttle, Francis A.
2
Groeger, Lars
2
Göttel, Vincent
2
Hinz, Oliver
2
Klepek, Martin
2
Mariadoss, Babu John
2
Mayol, Alexandre
2
Paglieri, Fabio
2
Pakura, Stefanie
2
Pénard, Thierry
2
Reggiani, Tommaso
2
Reynolds, Dennis
2
Spann, Martin
2
Stern, Tziporah
2
Wirtz, Bernd W.
2
Abbas, Syed Muhammad Ali
1
Abosag, Ibrahim
1
Akareem, Husain Salilul
1
Al-Nuemat, Ahmed
1
Ali, Nazakat
1
Amabile, Sara
1
Andrews, Lynda
1
Au, Shiu-Yik
1
Ayyash, Mohannad Moufeed
1
Azam, Akbar
1
Azar, Sana
1
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Friedrich-Schiller-Universität Jena
1
VNR Verlag für die Deutsche Wirtschaft AG
1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Business horizons
3
Journal of business research : JBR
3
Cogent business & management
2
EERI research paper series
2
International journal of business and globalisation : IJBG
2
International journal of business environment : IJBE
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of technology marketing : IJTMkt
2
Pakistan journal of commerce and social sciences
2
Working paper
2
Amfiteatru economic : an economic and business research periodical
1
Asian Academy of Management journal : AAMJ
1
Asian journal of business and accounting : AJBA
1
Baltic journal of economics
1
CES working papers
1
CESifo working papers
1
CFS Working Paper
1
CFS working paper series
1
Central European business review : CEBR
1
Computational and mathematical organization theory
1
Die Betriebswirtschaft : DBW
1
Discussion paper / Centre for Economic Policy Research
1
Discussion paper series / IZA
1
Economia dei Servizi
1
Economics & finance notes
1
European journal of marketing : EJM
1
Global business review
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Human resource development international : enhancing performance, learning and integrity
1
Information economics and policy : IEP
1
Information systems and e-business management : ISeB
1
Information technology and management
1
International business and economics research journal
1
International economics letters : an international refereed economic journal
1
International journal of accounting and information management
1
International journal of advertising : the quarterly review of marketing communications
1
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ECONIS (ZBW)
114
RePEc
2
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1
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116
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1
Measuring and evaluating CSR information and involvement strategies on corporate
Facebook
pages
Amabile, Sara
;
Conte, Francesca
;
Vollero, Agostino
; …
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
3
,
pp. 341-369
Persistent link: https://www.econbiz.de/10013461644
Saved in:
2
LIBRA - a differentiated view on
Facebook
's virtual currency project
Brühl, Volker
-
2019
Libra - a global virtual currency project initiated by
Facebook
- has been the subject of many controversial …
Persistent link: https://www.econbiz.de/10012114900
Saved in:
3
The many faces of social media in business and economics research : taking stock of the literature and looking into the future
Tumasjan, Andranik
- In:
Journal of economic surveys
38
(
2024
)
2
,
pp. 389-426
Persistent link: https://www.econbiz.de/10014516922
Saved in:
4
Does social interaction spread fear among institutional investors? : evidence from coronavirus disease 2019
Au, Shiu-Yik
;
Dong, Ming
;
Zhou, Xinyao
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2406-2426
Persistent link: https://www.econbiz.de/10014520082
Saved in:
5
Seven deadly sins of tech?
Varian, Hal R.
- In:
Information economics and policy : IEP
54
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012655865
Saved in:
6
The impact of social capital and time spent on
Facebook
on social recognition and attachment
Ladwein, Richard
;
Mimoun, Mohamed Slim Ben
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 180-192)
.
2021
Persistent link: https://www.econbiz.de/10012816051
Saved in:
7
Use of social networking sites for B school marketing : an empirical analysis
Bhandari, Ravneet Singh
- In:
International journal of business and globalisation : IJBG
33
(
2023
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10014232785
Saved in:
8
The role of demographic factors in consumer perception of value from brand communication on
facebook
Klepek, Martin
- In:
Central European business review : CEBR
9
(
2020
)
3
,
pp. 56-73
Persistent link: https://www.econbiz.de/10012295085
Saved in:
9
Debt literacy and debt advice-seeking behaviour among
Facebook
users: the role of social networks
Cwynar, Andrzej
;
Cwynar, Wiktor
;
Kowerski, Mieczysław
; …
- In:
Baltic journal of economics
20
(
2020
)
1
,
pp. 1-33
,055
Facebook
users in Poland, and within an analytical framework thatallows control of the potential endogeneity offinancial …
Persistent link: https://www.econbiz.de/10012257564
Saved in:
10
Facebook
explore feed : perception and consequences of the experiment
Kuchta, Martin
;
Vaskova, Linda
;
Miklosik, Andrej
- In:
The review of socionetwork strategies
14
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012237420
Saved in:
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