//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Fernsehen"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Fernsehprogramm
4
Television programme
4
USA
4
United States
4
Fernsehen
3
Fernsehwerbung
3
Product Placement
3
Product placement
3
Television
3
Television advertising
3
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Sport event
2
Sportveranstaltung
2
2008
1
Advertising
1
Athen
1
Athens
1
Ball game
1
Ballsport
1
Black people
1
Brand management
1
Cable television
1
Digital broadcast
1
Digitaler Rundfunk
1
EU countries
1
EU-Staaten
1
Frauen
1
Großbritannien
1
Interactive media
1
Interaktive Medien
1
Kabelfernsehen
1
Markenführung
1
Media industries
1
Mediensektor
1
Regulation
1
Regulierung
1
Sales promotion
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Apostolopoulou, Artemisia
1
Arroyo-Cañada, Francisco-Javier
1
Bellman, Steven
1
Billings, Andrew C.
1
Clark, John S.
1
Cleophat, Claudine R.
1
Eastman, Susan T.
1
Ferguson, Douglas A.
1
Gil-Lafuente, Jaime
1
Gladden, James M.
1
Greer, Clark F.
1
McClung, Steven
1
Newton, Gregory D.
1
Reid, Ryan
1
Robinson, Jennifer A.
1
Saini, Anne Noyes
1
Shears, Peter
1
Varan, Duane
1
Williams, Glenda C.
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
118
The journal of media economics
63
SpringerLink / Bücher
26
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
25
JMM : the international journal on media management
24
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Telecommunications policy : the international journal of digital economy, data sciences and new media
22
Working paper / National Bureau of Economic Research, Inc.
21
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
20
NBER working paper series
19
Discussion paper / Centre for Economic Policy Research
18
Journal of advertising research
18
Media-Perspektiven
18
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
16
Journal of sports economics
15
BLM-Schriftenreihe
14
Die neuen Medien, eine Gefahr für die Demokratie?
14
NBER Working Paper
14
Tele selling : Marketing über Bildschirmtext
14
Zur Ökonomie der Unterhaltungsproduktion
14
Strategien erfolgreicher TV-Marken : eine internationale Analyse
13
Kom / Kommission der Europäischen Gemeinschaften
12
CESifo working papers
11
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
11
Information economics and policy : IEP
11
Prometheus : critical studies in innovation
11
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
11
Reports and papers on mass communication
10
The American economic review
10
The economic journal : the journal of the Royal Economic Society
10
Deutscher Dokumentartag
9
Europäische Hochschulschriften / 40
9
International journal of advertising : the quarterly review of marketing communications
9
Schriftenreihe der Landesmedienanstalten
9
Schriftenreihe des Zweiten Deutschen Fernsehens
9
Working paper series
9
International journal of sport finance
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of media business studies
8
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Considerations of interactive digital television as advertising media
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009621075
Saved in:
2
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
3
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
4
Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
5
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
6
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
7
US television product placements declined by 15% in the first half of 2008
Saini, Anne Noyes
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 77-83
Persistent link: https://www.econbiz.de/10003810655
Saved in:
8
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->