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~type_genre:"Fallstudie"
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Search: subject:"Fernsehgerät"
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Fernsehgerät
9
Television set
9
Consumer electronics industry
5
Unterhaltungselektronik-Industrie
5
Deutschland
3
Germany
3
Asia
2
Asian
2
Asiatisch
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2
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1950-1970
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Dienstleistungsmanagement
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Fallstudie
Article in journal
41
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41
Graue Literatur
13
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13
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10
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10
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6
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Bald, Thorsten
2
Glowik, Mario
2
Rutenbeck, Henrik
2
Beuttenmuller, Paul
1
Dertinger, Heiko
1
Ebinger, Frank
1
Fetscherin, Marc
1
Heim, Andreas
1
Hurmelinna-Laukkanen, Pia
1
Kindervater, Jürgen
1
Li, Jiahong
1
Lu, Weihang
1
Mao, Yunshi
1
Ouyang, Taohua
1
Ritala, Paavo
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Teupe, Sebastian
1
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Best practice der Markenführung
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Enterprise & society : the international journal of business history
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of contemporary marketing in China : theories and practices
1
Journal of service management
1
Theorie der Unternehmung
1
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ECONIS (ZBW)
9
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1
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9
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9
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date (oldest first)
1
Material incentives, market relations, and historical change : selling television sets in West Germany and the United States
Teupe, Sebastian
- In:
Enterprise & society : the international journal of …
17
(
2016
)
4
,
pp. 839-873
Persistent link: https://www.econbiz.de/10011582142
Saved in:
2
Market entry strategies : internationalization theories, concepts and cases of Asian high-technology firms
Glowik, Mario
-
2016
-
2nd, revised and updated edition
Persistent link: https://www.econbiz.de/10011382674
Saved in:
3
Marketing strategy of a Chinese TV manufacturer : the case of Konka
Fetscherin, Marc
;
Beuttenmuller, Paul
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 243-261)
.
2011
Persistent link: https://www.econbiz.de/10008987099
Saved in:
4
Protection for profiting from collaborative service innovation
Hurmelinna-Laukkanen, Pia
;
Ritala, Paavo
- In:
Journal of service management
21
(
2010
)
1
,
pp. 6-24
Persistent link: https://www.econbiz.de/10003964293
Saved in:
5
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Bald, Thorsten
;
Rutenbeck, Henrik
- In:
Best practice der Markenführung
,
(pp. 173-200)
.
2009
Persistent link: https://www.econbiz.de/10003770987
Saved in:
6
Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Rutenbeck, Henrik
;
Bald, Thorsten
;
Kindervater, Jürgen
; …
- In:
Das Diktat der Markenführung : 11 Thesen zur …
,
(pp. 3-38)
.
2009
Persistent link: https://www.econbiz.de/10003872063
Saved in:
7
Market entry strategies : internationalization theories, network concepts and cases of Asian firms : LG Electronics, Panasonic, Samsung, Sharp, Sony and TCL China
Glowik, Mario
-
2009
Persistent link: https://www.econbiz.de/10003453197
Saved in:
8
Production system and competitive power of Chinese enterprises : a case study on TCL King color TV
Ouyang, Taohua
;
Li, Jiahong
;
Zhang, Chuyu
;
Mao, Yunshi
; …
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 494-520
Persistent link: https://www.econbiz.de/10003759700
Saved in:
9
Ökologische Produktinnovation : Akteurskooperationen und strategische Ressourcen im Produktinnovationsprozess
Ebinger, Frank
-
2005
Persistent link: https://www.econbiz.de/10002161029
Saved in:
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