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Search: subject:"In‐depth interviews"
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In-depth interviews
34
Befragung
28
Interview
28
in-depth interviews
26
Consumer behaviour
17
Konsumentenverhalten
17
Marketing management
5
Marketingmanagement
5
entrepreneurship
5
qualitative research
5
Beziehungsmarketing
4
Digitalisierung
4
Digitization
4
Online retailing
4
Online-Handel
4
Qualitative research
4
Relationship marketing
4
Brand management
3
Business start-up
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Entrepreneurship
3
Entrepreneurship approach
3
Gender
3
India
3
Indien
3
Internet marketing
3
In‐depth interviews
3
Markenführung
3
Mobile communications
3
Mobilkommunikation
3
Online-Marketing
3
Stakeholder
3
Unternehmensgründung
3
ageing
3
mobile marketing
3
motivation
3
rural
3
Acculturation
2
Bicultural consumers
2
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Undetermined
44
Free
18
CC license
3
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Article
69
Book / Working Paper
3
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Article in journal
39
Aufsatz in Zeitschrift
39
research-article
10
Article
3
Aufsatz im Buch
2
Book section
2
Conference paper
2
Konferenzbeitrag
2
review-article
2
Conference Paper
1
Graue Literatur
1
Non-commercial literature
1
review
1
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English
62
Undetermined
10
Author
All
Balan, Carmen
3
Delfmann, Heike
3
Anisimova, Tatiana
2
Aung, May
2
Bitsch, Vera
2
Bélisle, Deny
2
Chartrand, Marie-Eve
2
Cheikhrouhou, Soumaya
2
Cheong, Hyuk Jun
2
Crié, Dominique
2
Hassouba, Taghreed Abdelaziz
2
Magnier, Lise
2
Meyer, Heather M.
2
Moench, Virginia
2
Mohammed-Baksh, Sufyan
2
Patry-Beaudoin, Gabrielle
2
Teng, Lefa
2
Tiu Wright, Len
2
Whiting, Anita
2
Williams, David
2
Zhang, Xiying
2
A. Albinsson, Pia
1
Abdulkadir, Ramatu
1
Abeysekera, Ruwan
1
Abutaleb, Soha
1
Adina, Săniuţă
1
Albinsson, Pia A.
1
Ali, Rabia
1
Anne Wiese, Associate Professor Stephan Zielke and Professor Waldemar Toporowski, Dr
1
Ansuategi, Alberto
1
Antons, David
1
Arcand, Manon
1
Ban, Joowon
1
Bankole, Akinrinola
1
Basu, Avirupa
1
Bergs, Jochen
1
Bilro, Ricardo Godinho
1
Biswas, Dibyangana
1
Borderie, Joceran
1
Bruwer, Johan
1
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European Regional Science Association
1
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Qualitative Market Research: An International Journal
4
Qualitative market research : an international journal
4
International review on public and non-profit marketing
2
Journal of travel and tourism marketing
2
Marketing Intelligence & Planning
2
Research in transportation economics
2
Social Science & Medicine
2
The AMFITEATRU ECONOMIC journal
2
54th Congress of the European Regional Science Association: "Regional development & globalisation: Best practices", 26-29 August 2014, St. Petersburg, Russia
1
Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms
1
Amfiteatru Economic Journal
1
Annals of Faculty of Economics
1
Cogent Business & Management
1
Cogent business & management
1
Creative and Knowledge Society
1
Demographic Research
1
ERSA conference papers
1
European journal of marketing
1
Health marketing quarterly
1
International Journal of Gaming and Computer-Mediated Simulations (IJGCMS)
1
International Journal of Retail & Distribution Management
1
International Journal of Wine Business Research
1
International Marketing Review
1
International journal of business
1
International journal of entrepreneurship and small business
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
International journal of social entrepreneurship and innovation : IJSEI
1
International journal of wine business research : IJWBR
1
Journal of Agricultural and Applied Economics
1
Journal of Consumer Marketing
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of Humanitarian Logistics and Supply Chain Management
1
Journal of Management Development
1
Journal of business research : JBR
1
Journal of health organization and management
1
Journal of international food & agribusiness marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of international marketing
1
Journal of marketing
1
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ECONIS (ZBW)
42
Other ZBW resources
14
RePEc
12
EconStor
4
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Problems of forecasting the sustainability of Russian cities in modern conditions
Voloshinskaya, A. A.
;
Maksimov, A. N.
-
2024
Persistent link: https://www.econbiz.de/10015395052
Saved in:
12
Marketing automation and the scope of marketers' heuristics
Guercini, Simone
- In:
Management decision
61
(
2023
)
13
,
pp. 295-320
Persistent link: https://www.econbiz.de/10014448300
Saved in:
13
"A whiter shade of pale" : whiteness, female beauty standards, and ethical engagement across three cultures
Mady, Sarah
;
Biswas, Dibyangana
;
Dadzie, Charlene A.
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 69-89
Persistent link: https://www.econbiz.de/10014233452
Saved in:
14
Strategies to drive interactivity and digital engagement : a practitioners' perspective
Tong, Suk Chong
;
Chan, Fong Yee
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 901-920
Persistent link: https://www.econbiz.de/10014428185
Saved in:
15
Revitalization of the Slovenian herbal market? : a mixed study approach
Krsnik, Sabina
;
Erjavec, Karmen
- In:
Market : review for marketing theory and practice
35
(
2023
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10014473504
Saved in:
16
Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA
Meyer, Heather M.
;
Mocarski, Richard
;
Holt, Natalie R.
; …
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 185-213
Persistent link: https://www.econbiz.de/10014292079
Saved in:
17
U.S. consumer m-commerce involvement: Using
in-depth
interviews
to propose an acceptance model of shopping apps-based m-commerce
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Cogent Business & Management
6
(
2019
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012657029
Saved in:
18
U.S. consumer m-commerce involvement : using
in-depth
interviews
to propose an acceptance model of shopping apps-based m-commerce
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Cogent business & management
6
(
2019
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012621597
Saved in:
19
Partners we can trust : the role of employee engagement influencing partnerships' relationship quality in the voluntary sector
Marques, Susana Henriques
;
Bilro, Ricardo Godinho
; …
- In:
Management research : the journal of the Iberoamerican …
20
(
2022
)
2
,
pp. 148-168
Persistent link: https://www.econbiz.de/10013367099
Saved in:
20
A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
Saved in:
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