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~subject:"Transnational corporation"
~subject:"Marketing management"
~isPartOf:"Journal of international marketing"
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Transnational corporation
Marketing management
Emerging economies
25
Schwellenländer
25
International marketing
13
Internationales Marketing
13
Consumer behaviour
8
Konsumentenverhalten
8
Multinationales Unternehmen
8
Brand management
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emerging markets
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Internationaler Markteintritt
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global brands
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Beziehungsmarketing
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Developing countries
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Entwicklungsländer
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Kulturelle Identität
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Li, Julie Juan
2
Adekambi, Souleïmane A.
1
Alden, Dana
1
Bai, Xuan
1
Bıçakcıoğlu-Peynirci, Nilay
1
Cavusgil, Erin
1
Cavusgil, S. Tamer
1
Chang, Jeanine
1
Cheng, Zhang
1
Chirapanda, Suthawan
1
Deligonul, Seyda
1
Guo, Xiaoling
1
Heinberg, Martin
1
Ingenbleek, Paul T. M.
1
Jin, Jason Lu
1
Ju, Min
1
Kardes, Ilke
1
Kaufmann, Lutz
1
Kelley, James B.
1
Kumar, V.
1
Lee, Julie A.
1
Li, Caroline Bingxin
1
Morgan, Robert
1
Qu, Zhe
1
Rajan, Bharath
1
Riefler, Petra
1
Roesch, Jan-Frederik
1
Samiee, Saeed
1
Shah, Riddhi
1
Sharma, Amalesh
1
Song, Peijian
1
Soutar, Geoffrey N.
1
Trijp, Hans van
1
Zhou, Kevin Zheng
1
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Journal of international marketing
International business review : the official journal of the European International Business Academy
115
Journal of world business : JWB
83
Journal of business research : JBR
72
Journal of international management
63
International journal of emerging markets
59
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Management international review : mir ; journal of international business
40
Thunderbird international business review
33
Asian business & management
19
Harvard business review : HBR
19
Multinational business review
18
European journal of international management : EJIM
17
Management international review : MIR ; journal of international business
17
International journal of technology management : IJTM
16
International marketing review
15
Journal of East-West business
15
Journal of strategic marketing
15
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
14
Industrial marketing management : the international journal for industrial and high-tech firms
14
Springer eBook Collection
14
The international journal of human resource management
13
Critical perspectives on international business
12
International journal of business and emerging markets : IJBEM
12
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
12
The internationalization of corporate R&D : leveraging the changing geography of innovation
12
Global strategy journal : GSJ
11
Research in international business and finance
11
SpringerLink / Bücher
11
The rise of transnational corporations from emerging markets : threat or opportunity?
11
Asia Pacific journal of management
10
European business review : EBR ; the official journal of the International Management Centres, Europe
10
Journal of business ethics : JOBE
10
Competitiveness review : an international business journal incorporating Journal of global competitiveness
9
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets
9
The Oxford handbook of management in emerging markets
9
Transnational corporations : investment and development
9
Understanding multinationals from emerging markets
9
Emerging markets review
8
Harvard-Business-Manager : das Wissen der Besten
8
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ECONIS (ZBW)
12
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1
Unbundling the effects of internationalization on firm performance in emerging economies : the moderating effects of strategic resource decisions
Bıçakcıoğlu-Peynirci, Nilay
;
Morgan, Robert
- In:
Journal of international marketing
30
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012872583
Saved in:
2
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
3
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
4
How can international ventures utilize marketing capability in emerging markets? : its contingent effect on new product development
Ju, Min
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
26
(
2018
)
4
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011964140
Saved in:
5
Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer
;
Deligonul, Seyda
;
Kardes, Ilke
; …
- In:
Journal of international marketing
26
(
2018
)
3
,
pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
Saved in:
6
Integrating producers at the base of the pyramid with global markets : a market learning approach
Adekambi, Souleïmane A.
;
Ingenbleek, Paul T. M.
; …
- In:
Journal of international marketing
23
(
2015
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10011414945
Saved in:
7
The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Chang, Jeanine
;
Bai, Xuan
;
Li, Julie Juan
- In:
Journal of international marketing
23
(
2015
)
2
,
pp. 73-93
Persistent link: https://www.econbiz.de/10011292295
Saved in:
8
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
Saved in:
9
Establishing profitable customer loyalty for multinational companies in the emerging economies : a conceptual framework
Kumar, V.
;
Sharma, Amalesh
;
Shah, Riddhi
;
Rajan, Bharath
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009731372
Saved in:
10
Constraints to building and deploying marketing capabilities by emerging market firms in advanced markets
Kaufmann, Lutz
;
Roesch, Jan-Frederik
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10009688887
Saved in:
1
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