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~subject:"Affordances"
~subject:"Information technology"
~subject:"Beziehungsmarketing"
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Search: subject:"Instant messaging"
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Affordances
Information technology
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Mobile communications
11
Mobilkommunikation
11
Instant Messaging
9
Instant messaging
9
instant messaging
8
Communication
7
Consumer behaviour
6
Internal communication
6
Interne Kommunikation
6
Kommunikation
6
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6
Mobile instant messaging
6
Relationship marketing
5
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4
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mobile instant messaging
4
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business and systems research
1
International journal on media management : JMM
1
Journal of business communication : JBC
1
Journal of digital banking
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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1
Group-based
instant
messaging
in Finnish residential elder care work : taming the technology or vice versa?
Hirvonen, Helena
;
Tammelin, Mia
;
Hämäläinen, Antti
; …
- In:
New technology, work and employment
37
(
2022
)
2
,
pp. 231-249
Persistent link: https://www.econbiz.de/10013332653
Saved in:
2
Factors influencing m-loyalty and customer reuse intention toward mobile
instant
messaging
services
Mehdi, Mokhalles Mohammad
;
Kler, Arshan
;
Nafees, Lubna
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014472711
Saved in:
3
Engaging customers in value co-creation through mobile
instant
messaging
in the tourism and hospitality industry
Lei, Sut Ieng
;
Ye, Shun
;
Wang, Dan
;
Law, Chun Hung Roberts
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 229-251
Persistent link: https://www.econbiz.de/10012201334
Saved in:
4
Disruptive marketing communication for customer engagement. the new frontiers of mobile
instant
messaging
Marino, Vittoria
;
Lo Presti, Letizia
- In:
International journal on media management : JMM
21
(
2019
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10012201718
Saved in:
5
Chatbots as a lever to redefine customer experience in banking
Moysan, Yvon
;
Zeitoun, Jade
- In:
Journal of digital banking
3
(
2018/2019
)
3
,
pp. 242-249
Persistent link: https://www.econbiz.de/10012051266
Saved in:
6
Mobile
instant
messaging
use and social capital : direct and indirect associations with employee outcomes
Sheer, Vivian C.
;
Rice, Ronald E.
- In:
Information & management : the internat. journal of …
54
(
2017
)
1
,
pp. 90-102
Persistent link: https://www.econbiz.de/10011650499
Saved in:
7
Effects of externalities and flow on perceived usefulness, satisfaction, and loyalty in mobile
instant
messaging
promotion
Theresa Victory Gloria
;
Achyar, Adrian
- In:
ASEAN marketing journal : Association of Southeast …
8
(
2016
)
2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011915506
Saved in:
8
Personality and persuasion in computer-mediated communication
Chuang, Michael Yunon
;
Tabak, Filiz
- In:
International journal of business and systems research
9
(
2015
)
3
,
pp. 255-272
Persistent link: https://www.econbiz.de/10011589007
Saved in:
9
Instant
messaging
as a task-support tool in information technology organizations
Pazos, Pilar
;
Chung, Jennifer M.
;
Micari, Marina
- In:
Journal of business communication : JBC
50
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10010198670
Saved in:
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