Panizzon, Mateus; Vidor, Gabriel; Camargo, Maria Emília - In: Innovation & management review 19 (2022) 2, pp. 106-122
integration - simultaneously - between supplier, company, customers and strategic alliances and the performance of NPD. Research … limitations/implications - These results support integration as a cross-cutting and structural best practice for NPD, as long as …. Social implications - The adoption of integration and co-creation practices for the development of new products expands the …