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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"International marketing ; Vol. 1"
~isPartOf:"Marketing intelligence & planning"
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International marketing
41
Internationales Marketing
41
Cultural identity
9
Kulturelle Identität
9
Marketing management
9
Marketingmanagement
9
Brand management
5
Globalisierung
5
Globalization
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Internet marketing
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Scientific method
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Psychology of advertising
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Douglas, Susan P.
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Al-Hyari, Khalil
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Al-Weshah, Ghazi
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Alnsour, Muhammed
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1
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1
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1
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Koh, Anthony C.
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Kostopoulos, Ioannis
1
La Ferle, Carrie
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Handbook of research on international advertising
International marketing ; Vol. 1
Marketing intelligence & planning
International marketing review
145
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
105
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
47
Europäische Hochschulschriften / 5
46
International business review : the official journal of the European International Business Academy
45
SpringerLink / Bücher
43
Advances in international marketing
40
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
The SAGE handbook of international marketing
20
Journal of the Academy of Marketing Science
19
Gabler Edition Wissenschaft
18
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The journal of business & industrial marketing
17
Journal of world business : JWB
16
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
42
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1
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
3
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
4
Linking internal marketing with customer outcomes
Boukis, Achilleas
;
Kaminakis, Kostas
;
Siampos, Anastasios
; …
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
Saved in:
5
Internet banking acceptance in the United States and Malaysia : a cross-cultural examination
Yee Yen Yuen
;
Yeow, Paul H. P.
;
Lim, Nena
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10011298765
Saved in:
6
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
Saved in:
7
Institutional theory and international market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
8
"Wow! It's cool" : the meaning of coolness in marketing
Rahman, Kaleel
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 620-638
Persistent link: https://www.econbiz.de/10010226619
Saved in:
9
Barriers to internationalisation in SMEs : evidence from Jordan
Al-Hyari, Khalil
;
Al-Weshah, Ghazi
;
Alnsour, Muhammed
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10009570963
Saved in:
10
Typologies of cultural dimensions and their applicability to international advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
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