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~isPartOf:"Handbook of research on international advertising"
~isPartOf:"The SAGE handbook of international marketing"
~isPartOf:"International marketing review"
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International marketing
172
Internationales Marketing
164
Consumer behaviour
48
Konsumentenverhalten
48
Marketing management
30
Marketingmanagement
30
Multinationales Unternehmen
28
Transnational corporation
28
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27
Markenführung
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Markenimage
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Welt
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World
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Globalisierung
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Unternehmenserfolg
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International market entry
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Internationaler Markteintritt
18
Theorie
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Theory
18
Designation of origin
16
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16
Bibliometrics
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Emerging economies
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Samiee, Saeed
5
Leonidou, Leonidas C.
4
Papadopoulos, Nicolas G.
4
Shoham, Aviv
4
Vrontis, Demetris
4
Cadogan, John W.
3
Chung, Henry F. L.
3
Cleveland, Mark
3
Craig, C. S.
3
Ghauri, Pervez N.
3
Gnizy, Itzhak
3
Hadjielias, Elias
3
Jean, Ruey-Jer Bryan
3
Katsikeas, Constantine S.
3
Kim, Daekwan
3
Mooij, Marieke K. de
3
Sinkovics, Rudolf R.
3
Slater, Stephanie
3
Sousa, Carlos M. P.
3
Tarba, Shlomo Yedidia
3
Thrassou, Alkis
3
Zahoor, Nadia
3
Andriopoulos, Constantine
2
Barnes, Bradley R.
2
Brewer, Paul
2
Calantone, Roger J.
2
Christofi, Michael
2
Del Giudice, Manlio
2
Fastoso, Fernando
2
Ferraris, Alberto
2
Griffith, David A.
2
Guzman, Francisco
2
He, Xinming
2
Helsen, Kristiaan
2
Hughes, Paul
2
Hultman, Magnus
2
Japutra, Arnold
2
Jeong, Insik
2
Khan, Zaheer
2
Kotabe, Masaaki
2
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Handbook of research on international advertising
The SAGE handbook of international marketing
International marketing review
Journal of international marketing
123
Journal of global marketing
111
Journal of business research : JBR
105
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
47
Europäische Hochschulschriften / 5
46
International business review : the official journal of the European International Business Academy
45
SpringerLink / Bücher
43
Advances in international marketing
40
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of international consumer marketing
33
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Journal of the Academy of Marketing Science
19
Gabler Edition Wissenschaft
18
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
The journal of business & industrial marketing
17
Journal of world business : JWB
16
Springer eBook Collection
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Marketing intelligence & planning
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Journal of marketing
14
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
179
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1
International dynamic marketing capabilities : developments and a research agenda
Pfajfar, Gregor
;
Mitręga, Maciej
;
Shoham, Aviv
- In:
International marketing review
41
(
2024
)
1
,
pp. 1-41
Persistent link: https://www.econbiz.de/10014524759
Saved in:
2
Examining the marketing performance of the firms from an international dynamic marketing capability perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
3
How international marketers make decisions : exploring approaches to learning and using heuristics
Guercini, Simone
;
Freeman, Susan
- In:
International marketing review
40
(
2023
)
3
,
pp. 429-451
Persistent link: https://www.econbiz.de/10014381213
Saved in:
4
Customer-centric strategy driving innovativeness and business growth in international markets
Tuominen, Sasu
;
Reijonen, Helen
;
Nagy, Gábor
;
Buratti, …
- In:
International marketing review
40
(
2023
)
3
,
pp. 479-496
Persistent link: https://www.econbiz.de/10014381217
Saved in:
5
Managing disruptive external forces in
international
marketing
Jeong, Insik
;
Jean, Ruey-Jer Bryan
;
Kim, Daekwan
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 936-956
Persistent link: https://www.econbiz.de/10014470102
Saved in:
6
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
7
Enhancing
international
marketing
capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
8
Social media and international business : views and conceptual framing
Saari, Matti
;
Haapanen, Lauri
;
Hurmelinna-Laukkanen, Pia
- In:
International marketing review
39
(
2022
)
7
,
pp. 25-45
Persistent link: https://www.econbiz.de/10013532329
Saved in:
9
International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia
;
Khan, Zaheer
;
Arslan, Ahmad
;
Khan, Huda
; …
- In:
International marketing review
39
(
2022
)
3
,
pp. 755-782
Persistent link: https://www.econbiz.de/10013396319
Saved in:
10
Omnichannel management capabilities in
international
marketing
: the effects of word of mouth on customer engagement and customer equity
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hossain, …
- In:
International marketing review
41
(
2024
)
1
,
pp. 42-73
Persistent link: https://www.econbiz.de/10014524760
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