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~person:"Diamantopoulos, Adamantios"
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Search: subject:"Internationales Marketing"
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International marketing
22
Internationales Marketing
22
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Brand image
10
Markenimage
10
Brand
8
Markenartikel
8
Global brands
3
Globalisierung
3
Globalization
3
Großbritannien
3
Perceived brand globalness
3
United Kingdom
3
Decision under uncertainty
2
Designation of origin
2
Entscheidung unter Unsicherheit
2
Export
2
Herkunftsbezeichnung
2
International business research
2
International marketing research
2
Internationale Betriebswirtschaftslehre
2
Internationale Marktforschung
2
Marketing management
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Marketingmanagement
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global brands
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local brands
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Ad attitudes
1
Advertising
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Advertising effects
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Auslandsinvestition
1
B-to-B-Marketing
1
BDM lottery
1
Brand evaluation
1
Brand extension
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Brand extension success
1
Brand identification
1
Brand origin image
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English
22
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Diamantopoulos, Adamantios
Czinkota, Michael R.
39
Kotabe, Masaaki
37
Ronkainen, Ilkka A.
32
Keegan, Warren J.
29
Douglas, Susan P.
27
Sander, Matthias
27
Meffert, Heribert
26
Cavusgil, S. Tamer
24
Samiee, Saeed
24
Cateora, Philip R.
23
Berndt, Ralph
22
Fantapié Altobelli, Claudia
22
Kaynak, Erdener
21
Mooij, Marieke K. de
21
Swoboda, Bernhard
21
Zentes, Joachim
21
Ghauri, Pervez N.
20
Usunier, Jean-Claude
19
Craig, C. S.
18
Griffith, David A.
18
Jain, Subhash C.
18
Hollensen, Svend
17
Manrai, Ajay K.
17
Meissner, Hans Günther
17
Steenkamp, Jan-Benedict E. M.
17
Zou, Shaoming
17
Backhaus, Klaus
16
Leonidou, Leonidas C.
16
Paliwoda, Stanley J.
16
Sheth, Jagdish N.
16
Solberg, Carl Arthur
16
Voeth, Markus
16
Doole, Isobel
15
Helsen, Kristiaan
15
Johansson, Johny K.
15
Katsikeas, Constantine S.
15
Müller, Stefan
15
Schlegelmilch, Bodo B.
15
Sousa, Carlos M. P.
15
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Journal of international marketing
6
Journal of business research : JBR
5
Europe in the global competition : problems - markets - strategies
1
Europe's challenges : economic efficiency and social solidarity
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of global marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Measurement and research methods in international marketing
1
Research paper series / Aston Business School Research Institute
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
22
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1
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
2
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
3
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
4
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
5
Brothers in blood, yet strangers to global brand purchase : a four-country study of the role of consumer personality
Zabkar, Vesna
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 228-235
Persistent link: https://www.econbiz.de/10011771505
Saved in:
6
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
7
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian
;
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
Saved in:
8
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
9
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
10
Global brand ownership : the mediating roles of consumer attitudes and brand identification
Bartsch, Fabian
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3629-3635
Persistent link: https://www.econbiz.de/10011515208
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