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~subject:"Consumer behaviour"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Technological forecasting & social change : an international journal"
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Consumer behaviour
Konsumentenverhalten
556
Advertising effects
137
Werbewirkung
137
Social Web
108
Social web
108
Advertising
102
Werbung
100
Internet marketing
98
Online-Marketing
98
Brand management
88
Markenführung
88
Brand image
87
Markenimage
87
Beziehungsmarketing
56
Relationship marketing
56
Viral marketing
44
Virales Marketing
44
Innovation adoption
39
Brand
38
Markenartikel
38
Innovationsakzeptanz
37
Marketing management
36
Marketingmanagement
36
Online retailing
36
Online-Handel
36
Emotion
32
Confidence
29
Vertrauen
28
Innovation
27
Innovation diffusion
27
Innovationsdiffusion
27
Corporate Social Responsibility
25
Corporate social responsibility
25
Customer satisfaction
23
Dienstleistungsqualität
23
Experiment
23
Kundenzufriedenheit
23
Service quality
23
advertising
23
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437
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11
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555
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1
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556
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556
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2
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2
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1
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1
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English
556
Author
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Shin, Jungwoo
7
Muehling, Darrel D.
6
Barnes, Stuart J.
5
Lee, Daeho
5
Um, Nam-Hyun
5
Hajli, Nick
4
Huang, Youlin
4
Kim, Soojung
4
Lin, Chieh-Peng
4
Paul, Justin
4
Qian, Lixian
4
Schultz, Don E.
4
Yuen, Kum Fai
4
Bailey, Ainsworth Anthony
3
Bellman, Steven
3
Chen, Shih-Chih
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Frank, Björn
3
Henkel, Sven
3
Jun, Duk Bin
3
Kareklas, Ioannis
3
Kim, Dong Hoo
3
Kim, Soojin
3
Lee, Joonghwa
3
Mou, Jian
3
Muralidharan, Sidharth
3
Ooi, Keng-Boon
3
Park, Yuri
3
Pelsmacker, Patrick de
3
Pentina, Iryna
3
Phua, Joe
3
Tan, Garry Wei-Han
3
Teck Ming Tan
3
Tsiotsou, Rodoula H.
3
Varan, Duane
3
Wang, Xueqin
3
Xiong, Jie
3
Zhang, Lixuan
3
Akram, Muhammad Shakaib
2
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Journal of marketing communications
Technological forecasting & social change : an international journal
Journal of retailing and consumer services
1,929
Journal of business research : JBR
1,896
International journal of consumer studies
730
International journal of hospitality management
723
Psychology & marketing
638
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
494
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
SpringerLink / Bücher
281
Journal of marketing
279
Cogent business & management
278
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
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ECONIS (ZBW)
556
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1
How product information and source credibility affect consumer attitudes and intentions towards innovative food products
Walten, Levke
;
Wiedmann, Klaus-Peter
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 637-653
Persistent link: https://www.econbiz.de/10014414319
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
5
Dual routes or a one-way to persuasion? : the elaboration likelihood model versus the unimodel
El Hedhli, Kamel
;
Zourrig, Haithem
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 433-454
Persistent link: https://www.econbiz.de/10014321979
Saved in:
6
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
7
When you realize that big brother is watching : how informing consumers affects synced advertising effectiveness
Segijn, Claire M.
;
Kim, Eunah
;
Sifaoui, Asma
;
Boerman, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 317-338
Persistent link: https://www.econbiz.de/10014294858
Saved in:
8
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
9
Enhancing brand equity in branded apps : a hedonic and utilitarian motivation ́s perspective
Tran, Trang
;
Gugenishvili, Ilia
;
Muldrow, Adrienne F.
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 318-343
Persistent link: https://www.econbiz.de/10014529298
Saved in:
10
Differences in consumer knowledge and perceptions of personalized advertising : comparing online behavioural advertising and synced advertising
Segijn, Claire M.
;
Ooijen, Iris van
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 207-226
Persistent link: https://www.econbiz.de/10012872756
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