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~subject:"Internet marketing"
~subject:"United States"
~isPartOf:"Journal of retailing and consumer services"
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Internet marketing
United States
Consumer behaviour
1,929
Konsumentenverhalten
1,929
Einzelhandel
466
Retail trade
466
Beziehungsmarketing
459
Relationship marketing
459
Online retailing
335
Online-Handel
335
Customer satisfaction
319
Kundenzufriedenheit
319
Brand management
251
Markenführung
251
Dienstleistungsqualität
230
Service quality
230
Brand image
223
Markenimage
223
Social Web
170
Social web
170
E-commerce
157
Electronic Commerce
156
Brand
150
Markenartikel
147
Online-Marketing
146
Emotion
125
Confidence
105
Vertrauen
105
Viral marketing
102
Virales Marketing
102
Food retailing
101
Lebensmitteleinzelhandel
101
Innovation adoption
78
Luxury goods
78
Luxusgüter
78
Distribution channel
77
Innovationsakzeptanz
77
Vertriebsweg
77
USA
71
Advertising effects
67
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216
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216
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216
Conference paper
1
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English
216
Author
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Park, Jungkun
5
Carpenter, Jason M.
4
Dwivedi, Yogesh Kumar
3
Rana, Nripendra P.
3
Septianto, Felix
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Barta, Sergio
2
Belanche, Daniel
2
Brosdahl, Deborah J. C.
2
Cheung, Man Lai
2
Duan, Yongrui
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Goldsmith, Ronald E.
2
Hall-Phillips, Adrienne
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Kim, Hye-yŏng
2
Ladhari, Riadh
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Manrai, Ajay K.
2
Manrai, Lalita A.
2
Northey, Gavin
2
Panda, Rajesh
2
Park, Minjung
2
Pookulangara, Sanjukta
2
Shah, Adnan Muhammad
2
Shi, Xinping
2
Shi, Yangyan
2
Souiden, Nizar
2
Thaichon, Park
2
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Published in...
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Journal of retailing and consumer services
Working paper / National Bureau of Economic Research, Inc.
248
Journal of business research : JBR
247
Journal of consumer research : JCR ; an interdisciplinary bimonthly
149
International journal of internet marketing and advertising : IJIMA
122
International journal of hospitality management
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
89
Psychology & marketing
82
Journal of marketing communications
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
78
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
International journal of advertising : the review of marketing communications
66
Journal of fashion marketing and management
66
International journal of consumer studies
63
Journal of internet commerce
60
The journal of product & brand management
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
58
Journal of promotion management : innovations in planning and applied research
55
International journal of electronic marketing and retailing : IJEMR
51
Journal of international consumer marketing
51
NBER working paper series
51
The journal of consumer marketing
51
Journal of marketing
48
International journal of retail & distribution management
44
Journal of advertising research
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
American journal of agricultural economics
43
Journal of the Academy of Marketing Science
43
Cogent business & management
41
Young consumers : insight and ideas for responsible marketers
41
Asia Pacific journal of marketing and logistics
40
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Journal of electronic commerce research : JECR
40
Journal of promotion management : JPM
40
International journal of advertising : the quarterly review of marketing communications
39
Journal of travel and tourism marketing
39
International journal of contemporary hospitality management
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
Journal of hospitality marketing & management
38
The American economic review
38
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ECONIS (ZBW)
216
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1
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
5
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
6
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
7
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
8
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
9
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
10
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
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