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~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"Journal of international consumer marketing"
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Search: subject:"Kultur"
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Markenimage
National culture
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consumer ethnocentrism
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Basfirinci, Cigdem
1
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Bui Nhat Vuong
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Cucato, Jussara da S. T.
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International journal of entrepreneurship and small business
Journal of international consumer marketing
Journal of business research : JBR
8
Asia Pacific journal of marketing and logistics
3
Journal of global marketing
3
Journal of international marketing
3
The journal of consumer marketing
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International journal of business and globalisation : IJBG
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International marketing review
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The journal of product & brand management
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Tourism management : research, policies, practice
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American journal of business : applying research to practice ; AJB
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Australasian marketing journal
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Bizinfo (Blace) : časopis iz oblasti ekonomije menadžmenta i informatike
1
Brand management ; Vol. 2
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Business and intercultural communication
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Cogent business & management
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Cross cultural & strategic management
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Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
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Cross-cultural and critical perspectives on brands
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Document presented in the Annual Meeting of the Business Association of Latin American Studies BALAS 2005
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EuroMed journal of business
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing : EJM
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European management journal
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Freiberg research papers
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Global aspects of reputation and strategic management
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Global business & economics review
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Global journal of business research : GJBR
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Interacting with customers in international contexts
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International business review : the official journal of the European International Business Academy
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International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
1
International journal of markets and business systems
1
International journal of retail and distribution management
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International marketing and the country of origin effect : the global impact of 'Made in Italy'
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International marketing in rapidly changing environments
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Journal for global business advancement : JGBA
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1
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
2
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
3
"The Great War" in the auto-making industry : banal nationalism and symbolic domination and country-of-origin effect in consumer culture
Rius-Ulldemolins, Joaquim
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 98-112
Persistent link: https://www.econbiz.de/10012423926
Saved in:
4
The impact of perceived brand globalness on consumers' purchase intention and the moderating role of consumer ethnocentrism : an evidence from Vietnam
Bui Nhat Vuong
;
Ha Nam Khanh Giao
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012200799
Saved in:
5
Examining ethnocentrism in an age of hybrid consumers and hybrid brands : an empirical analysis
Ghosh Chowdhury, Tilottama
;
Elahee, Mohammad Niamat
; …
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 330-344
Persistent link: https://www.econbiz.de/10012200786
Saved in:
6
Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq
;
Opoku, Robert A.
- In:
Journal of international consumer marketing
28
(
2016
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
Saved in:
7
Do consumers forgive? : a study of animosity in the MENA region
Mrad, Selima Ben
;
Mangleburg, Tamara F.
;
Mullen, Michael R.
- In:
Journal of international consumer marketing
26
(
2014
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10010359890
Saved in:
8
The impact of consumer ethnocentrism, product involvement, and product knowledge on country of origin effects : an empirical analysis on Turkish consumers' product evaluation
Cilingir, Zuhal
;
Basfirinci, Cigdem
- In:
Journal of international consumer marketing
26
(
2014
)
4
,
pp. 284-310
Persistent link: https://www.econbiz.de/10010400571
Saved in:
9
Nationalistic sentiments of Chinese consumers : the effects and determinants of animosity and consumer ethnocentrism
Ishii, Kenichi
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 299-308
Persistent link: https://www.econbiz.de/10003902799
Saved in:
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