//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Kultursponsoring"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsoring
10
Sponsorship
10
Sportmarketing
8
Sports marketing
8
Relationship marketing
4
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Sport
3
Consumer behaviour
2
Konsumentenverhalten
2
Sport event
2
Sports
2
Sportveranstaltung
2
Strategic alliance
2
Strategische Allianz
2
Adaptive selling
1
Alliances
1
Arbeitsgruppe
1
Arzneimittel
1
Athletes
1
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Brand management
1
Brands
1
Business services
1
Business-to-business marketing
1
Continuing medical education (CME) program sponsorship
1
Covariation theory
1
Customer orientation
1
Dienstleistung
1
Drug samples
1
E-commerce
1
Ehrenamtliche Arbeit
1
Electronic Commerce
1
Ereignisstudie
1
Ethnic group
1
Ethnische Gruppe
1
Event study
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Cobbs, Joe B.
2
Jensen, Jonathan A.
2
Athanasopoulou, Pinelopi
1
Bouchet, Adrien
1
Cornwell, T. Bettina
1
Gur, Furkan Amil
1
James, Jeffery
1
Johnston, Wesley J.
1
Kang, Taeahn
1
Kaplanidou, Kyriaki Kiki
1
Kim, Yu Kyoum
1
Ko, Yong Jae
1
Matsuoka, Hirotaka
1
Nickell, David
1
Papacharalampous, Nikolaos
1
Papadimitriou, Dimitra
1
R. M., Harindranath
1
Sarli, Elena
1
Sivakumaran, Bharadhwaj
1
Tsiotsou, Rodoula
1
Tyler, B. David
1
Walkup, Brian R.
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
International journal of sports marketing & sponsorship
54
Journal of sport management : the official journal of the North American Society of Sport Management
48
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
SpringerLink / Bücher
19
Journal of advertising research
16
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Research
10
Springer eBook Collection
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Europäische Hochschulschriften / 5
7
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Ifo-Studien zu Kultur und Wirtschaft
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Sponsoring many or few sports properties? : moderated mediation effect of perceived sponsor ubiquity depending on sponsor–property fit
Kang, Taeahn
;
Matsuoka, Hirotaka
- In:
The journal of business & industrial marketing
38
(
2023
)
4
,
pp. 774-787
Persistent link: https://www.econbiz.de/10014227500
Saved in:
2
Promotional inputs and selling : evidence from India
R. M., Harindranath
;
Sivakumaran, Bharadhwaj
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1000-1014
Persistent link: https://www.econbiz.de/10014276721
Saved in:
3
The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement
Cobbs, Joe B.
;
Jensen, Jonathan A.
;
Tyler, B. David
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10012797122
Saved in:
4
Moving beyond traditional sponsorships : understanding the structure and dynamics of minority equity sponsorship agreements
Gur, Furkan Amil
;
Bouchet, Adrien
;
Walkup, Brian R.
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
9
,
pp. 1762-1786
Persistent link: https://www.econbiz.de/10013401971
Saved in:
5
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
6
The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi
;
Sarli, Elena
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
Saved in:
7
The dynamics of relationship marketing in international sponsorship networks
Cobbs, Joe B.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 590-601
Persistent link: https://www.econbiz.de/10009410778
Saved in:
8
Sponsorship-linked marketing : a set of research propositions
Nickell, David
;
Cornwell, T. Bettina
;
Johnston, Wesley J.
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 577-589
Persistent link: https://www.econbiz.de/10009410779
Saved in:
9
The impact of relationship quality on attitude toward a sponsor
Kim, Yu Kyoum
;
Ko, Yong Jae
;
James, Jeffery
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 566-576
Persistent link: https://www.econbiz.de/10009410780
Saved in:
10
A stakeholder approach to international and national sport sponsorship
Tsiotsou, Rodoula
- In:
The journal of business & industrial marketing
26
(
2011
)
8
,
pp. 557-565
Persistent link: https://www.econbiz.de/10009410781
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->