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~subject:"Kundenintegration"
~subject:"Brand image"
~isPartOf:"Journal of marketing management : MM"
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Kundenintegration
Brand image
Beziehungsmarketing
82
Relationship marketing
82
Consumer behaviour
31
Konsumentenverhalten
31
Customer integration
15
Markenimage
14
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Marketing management
10
Marketingmanagement
10
Internet marketing
9
Online-Marketing
9
Social Web
9
Social web
9
Dienstleistungsqualität
8
Service quality
8
USA
7
United States
7
Anthropologie
6
Anthropology
6
Customer value
6
Emotion
6
Kundenwert
6
Lieferantenmanagement
6
Supplier relationship management
6
Beschwerdemanagement
5
Betriebliche Wertschöpfung
5
Brand loyalty
5
Complaint management
5
Großbritannien
5
Markentreue
5
United Kingdom
5
Value creation
5
Advertising effects
4
Werbewirkung
4
co-creation
4
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22
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1
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23
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2
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2
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Malthouse, Edward C.
2
Baron, Steve
1
Baumann, Jasmin
1
Bick, Geoffrey N. C.
1
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1
Breitsohl, Jan Christian
1
Bridson, Kerrie
1
Brodie, Ronderick J.
1
Calder, Bobby J.
1
Cassidy, Kim
1
Chen, Junsong
1
Chiang, Chang-Tang
1
Collinger, Tom
1
Conduit, Jodie
1
Davey, Bill
1
Dineva, Denitsa Petrova
1
Dou, Wenyu
1
Evans, Jody
1
Füller, Johann
1
Gabbott, Mark
1
Garrod, Brian
1
Gruner, Richard L.
1
Hellén, Katarina
1
Hollebeek, Linda D.
1
Hosany, Sameer
1
Johnson, Lester W.
1
Kim, Su Jung
1
Kwok, Simon
1
Le Meunier-FitzHugh, Kenneth
1
Leckie, Civilai
1
Lee, Wai-yee
1
Lu, Xiaoming
1
Marbach, Julia
1
Martin, Drew
1
Maslowska, Ewa
1
Matanda, Margaret Jekanyika
1
Matzler, Kurt
1
Minkiewicz, Joanna
1
Mooradian, Todd A.
1
Naumann, Kay
1
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Published in...
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Journal of marketing management : MM
Journal of business research : JBR
165
Journal of retailing and consumer services
122
The journal of product & brand management
80
The journal of brand management : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
55
International journal of hospitality management
52
The journal of services marketing
36
Journal of strategic marketing
34
Journal of service management
33
Asia Pacific journal of marketing and logistics
31
Cogent business & management
31
Journal of travel and tourism marketing
29
SpringerLink / Bücher
28
Marketing intelligence & planning
25
Psychology & marketing
24
The journal of business & industrial marketing
24
The service industries journal
24
Tourism management : research, policies, practice
24
International journal of contemporary hospitality management
23
Journal of hospitality marketing & management
23
International journal of internet marketing and advertising : IJIMA
22
Journal of the Academy of Marketing Science
22
European journal of marketing : EJM
21
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of promotion management : innovations in planning and applied research
18
Service business
18
European journal of marketing
17
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of service research : JSR
16
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Customer engagement : contemporary issues and challenges
14
Journal of marketing
14
Journal of service research
14
Services marketing quarterly
14
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ECONIS (ZBW)
23
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1
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
4
What's in a crowd? : exploring crowdsourced versus traditional customer participation in the innovation process
Gruner, Richard L.
;
Power, Damien
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1060-1092
Persistent link: https://www.econbiz.de/10011850307
Saved in:
5
Exploring the drivers of customer engagement behaviours in social network brand communities : towards a customer-learning model
Chiang, Chang-Tang
;
Wei, Chiou-Fong
;
Parker, Kevin R.
; …
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1443-1464
Persistent link: https://www.econbiz.de/10011854279
Saved in:
6
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
7
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
8
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
9
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
10
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
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