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~person:"Homburg, Christian"
~subject:"Consumer behaviour"
~subject:"Verkaufspersonal"
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Consumer behaviour
Verkaufspersonal
Beziehungsmarketing
108
Relationship marketing
108
Theorie
41
Theory
41
Deutschland
35
Germany
35
Customer satisfaction
22
Kundenzufriedenheit
22
Marketing management
17
Marketingmanagement
17
Kundenmanagement
16
Lieferantenmanagement
16
Supplier relationship management
16
Beziehungsmanagement
13
Kundenbindung
12
Erfolgsfaktor
11
Estimation
11
Konsumentenverhalten
11
Schätzung
11
Success factor
11
Salespeople
10
Management
9
Verbraucherzufriedenheit
9
Marketing
8
Arbeitszufriedenheit
7
Job satisfaction
7
Marketing-Mix
7
Beschwerdemanagement
6
Branche
6
Complaint management
6
Economic sector
6
Selling
6
Verkauf
6
Leadership
5
Market research
5
Marktforschung
5
Measurement
5
Messung
5
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Undetermined
5
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Article
11
Book / Working Paper
9
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Article in journal
11
Aufsatz in Zeitschrift
11
Graue Literatur
8
Non-commercial literature
8
Arbeitspapier
6
Working Paper
6
Hochschulschrift
1
Thesis
1
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Language
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English
13
German
7
Author
All
Homburg, Christian
Han, Heesup
40
Hollebeek, Linda D.
29
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
25
Loureiro, Sandra Maria Correia
22
Huber, Frank
20
Prentice, Catherine
20
Klaus, Philipp
19
Bang, Nguyen
18
Rather, Raouf Ahmad
18
Grewal, Dhruv
17
Usman, Osly
17
Ahn, Jiseon
16
Itani, Omar S.
16
Singh, Ramendra
16
Agnihotri, Raj
15
Gil Saura, Irene
15
Herrmann, Andreas
15
Khan, Imran
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Das, Gopal
14
Evanschitzky, Heiner
14
Foscht, Thomas
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
So, Kevin Kam Fung
14
Wieseke, Jan
14
Gustafsson, Anders
13
McDonald, Heath
13
Rahman, Zillur
13
Schramm-Klein, Hanna
13
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Institution
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Wissenschaftliche Hochschule für Unternehmensführung
1
Published in...
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
6
Journal of the Academy of Marketing Science
5
Journal of marketing
3
Die Betriebswirtschaft : DBW
2
Gabler Edition Wissenschaft
1
Kompetenz in Wissenschaft & Management
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
20
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1
Effective customer journey design : consumers' conception, measurement, and consequences
Kühnl, Christina
;
Jozic, Danijel
;
Homburg, Christian
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 551-568
Persistent link: https://www.econbiz.de/10012107233
Saved in:
2
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
5
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
6
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
Saved in:
7
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
8
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
Saved in:
9
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
Saved in:
10
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
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