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~subject:"Marketingmanagement"
~subject:"Germany"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Marketingmanagement
Germany
Beziehungsmarketing
398
Relationship marketing
398
Lieferantenmanagement
208
Supplier relationship management
208
B-to-B-Marketing
151
Business-to-business marketing
151
Consumer behaviour
55
Konsumentenverhalten
55
Customer value
50
Kundenwert
50
Salespeople
49
Verkaufspersonal
49
Marketing management
46
Selling
39
Verkauf
39
Betriebliche Wertschöpfung
36
Customer integration
36
Kundenintegration
36
Value creation
36
Customer satisfaction
35
Kundenzufriedenheit
35
Social Web
35
Social web
35
Business network
32
Firm performance
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Unternehmenserfolg
32
Unternehmensnetzwerk
32
Confidence
29
Vertrauen
29
Brand management
28
Markenführung
28
Dienstleistungsqualität
25
Service quality
25
Internet marketing
23
Online-Marketing
23
New product development
22
Produktentwicklung
22
Brand image
21
Innovation
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Terho, Harri
6
Agnihotri, Raj
2
Chen, Annie Huiling
2
Eggert, Andreas
2
Gölgeci, Ismail
2
Haas, Alexander
2
Jaakkola, Elina
2
Paswan, Audhesh
2
Peng, Norman
2
Ulaga, Wolfgang
2
Andersen, Poul Houman
1
Archer-Brown, Chris
1
Arnett, Dennis B.
1
Barroso, Carmen
1
Beverland, Michael B.
1
Bozkurt, Sıddık
1
Cao, Guangming
1
Chang, Yu
1
Chirumalla, Koteshwar
1
Christodoulides, George
1
Clark, Moira
1
Coviello, Nicole
1
Crick, Dave
1
Crick, James M.
1
Davari, Arezoo
1
Davies, Iain
1
Du, Mingfei
1
Dubinsky, Alan J.
1
Eisingerich, Andreas B
1
Falk, Tomas
1
Fang, Dalu
1
Fearne, Andrew P.
1
Ford, David
1
Foscht, Thomas
1
Gligor, David M.
1
Gopalakrishna, Srinath
1
Hallikainen, Heli
1
Henneberg, Stephan
1
Henseler, Jörg
1
Hung, Huang-Peng
1
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Industrial marketing management : the international journal for industrial and high-tech firms
SpringerLink / Bücher
132
Gabler Edition Wissenschaft
68
Springer eBook Collection / Business and Economics
51
Journal of business research : JBR
48
The journal of business & industrial marketing
32
Journal of strategic marketing
28
Europäische Hochschulschriften / 5
23
Journal of retailing and consumer services
23
Jahrbuch der Absatz- und Verbrauchsforschung
20
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
20
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
19
Die Bank
18
Journal of the Academy of Marketing Science
18
Neue betriebswirtschaftliche Forschung : Nbf
18
European journal of marketing : EJM
17
Research
17
Handelsforschung
16
Business horizons
14
Hamburger Schriften zur Marketingforschung
14
Harvard-Business-Manager : das Wissen der Besten
14
Kundenorientierung im Touristikmanagement
14
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
14
Wirtschaftswissenschaft
14
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
13
Berichte aus der Betriebswirtschaft
12
Gabler-Edition Wissenschaft
12
Journal of marketing
12
Springer eBook Collection
12
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Basler Schriften zum Marketing
11
Journal of business economics : JBE
11
Journal of marketing communications
11
Journal of retailing
11
Kundenbeziehungen im Dienstleistungsbereich
11
Cogent business & management
10
Die Betriebswirtschaft : DBW
10
Gabler Research
10
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
10
International journal of electronic customer relationship management : IJECRM
10
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ECONIS (ZBW)
46
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
3
Is it enough to be market-oriented? : how coopetition and industry experience affect the relationship between a market orientation and customer satisfaction performance
Crick, James M.
;
Karami, Masoud
;
Crick, Dave
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 62-75
Persistent link: https://www.econbiz.de/10013206397
Saved in:
4
Digital content marketing in business markets : activities, consequences, and contingencies along the customer journey
Terho, Harri
;
Mero, Joel
;
Siutla, Lotta
;
Jaakkola, Elina
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 294-310
Persistent link: https://www.econbiz.de/10013494024
Saved in:
5
How customer knowledge affects exploration : generating, guiding, and gatekeeping
Sihvonen, Antti
;
Luoma, Jukka
;
Falk, Tomas
- In:
Industrial marketing management : the international …
94
(
2021
),
pp. 90-105
Persistent link: https://www.econbiz.de/10012513123
Saved in:
6
Performance implications of the buyer-supplier market orientation fit
Gligor, David M.
;
Gölgeci, Ismail
;
Newman, Christopher
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 161-173
Persistent link: https://www.econbiz.de/10012501947
Saved in:
7
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and brand diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
8
Value co-creation in industrial AI : the interactive role of B2B supplier, customer and technology provider
Li, Shuyang
;
Peng, Guochao
;
Xing, Fei
;
Zhang, Jun
; …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 105-114
Persistent link: https://www.econbiz.de/10013206360
Saved in:
9
Customer information resources advantage, marketing strategy and business performance : a market resources based view
Varadarajan, Rajan
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 89-97
Persistent link: https://www.econbiz.de/10012289349
Saved in:
10
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
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