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~subject:"Service-dominant logic"
~person:"Pfisterer, Lucas"
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Service-dominant logic
Customer value
5
Kundenwert
5
Service-Dominant Logic
3
Betriebliche Wertschöpfung
2
Business process management
2
Dienstleistungsmarketing
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customer value creation
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repertory grid technique
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service-dominant logic
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Pfisterer, Lucas
Edvardsson, Bo
5
Grönroos, Christian
4
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Frow, Pennie
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Read, Stuart
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Roth, Stefan
3
Shulga, Lenna V.
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
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ECONIS (ZBW)
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Value creation in usage processes : investigating the micro-foundations of "value-in-use"
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing : ZFP ; journal of research and management
40
(
2018
)
3
,
pp. 31-42
Persistent link: https://www.econbiz.de/10011913387
Saved in:
2
Ausprägungen von Interaktionen bei der Nutzung von Wertvorschlägen
Pfisterer, Lucas
;
Roth, Stefan
- In:
Interaktive Wertschöpfung durch Dienstleistungen : …
,
(pp. 147-168)
.
2015
Persistent link: https://www.econbiz.de/10010532036
Saved in:
3
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
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