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~isPartOf:"Journal of marketing management : MM"
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Literatur
4
Literature
4
Aesthetics
1
Anthropologie
1
Anthropology
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Beziehungsmarketing
1
Brand
1
Brand image
1
Consumer behaviour
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Credibility
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Customer service
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Dienstleistungsqualität
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Emotion
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Kundenservice
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Markenimage
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Marketing
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Marketing theory
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McDonald's Corporation
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Museum
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Neuseeland
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New Zealand
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Service-Dominant Logic
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Patterson, Anthony
2
Brown, Stephen
1
Fell, Cliff
1
Hede, Anne-Marie
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Hodgson, Julia
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Khogeer, Yusra
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Journal of marketing management : MM
NBER working paper series
48
Working paper / National Bureau of Economic Research, Inc.
29
NBER Working Paper
16
The journal of economic perspectives : a journal of the American Economic Association
12
Discussion paper series / IZA
10
Informationen zur Deutschdidaktik : ide ; Zeitschrift für den Deutschunterricht in Wissenschaft und Schule
10
Text + Kritik : Zeitschrift für Literatur
10
Berichte des Bundesinstituts für Ostwissenschaftliche und Internationale Studien
8
Discussion paper / Centre for Economic Policy Research
8
Literary taste, culture and mass communication
8
The American journal of economics and sociology
8
Die Darstellung der Wirtschaft und der Wirtschaftswissenschaften in der Belletristik
7
Organization : the critical journal of organization, theory and society
7
Revue des études slaves
7
SpringerLink / Bücher
7
Studia Germanica Gandensia
7
Handbook of research on new product development
6
IZA Discussion Paper
6
Research policy : policy, management and economic studies of science, technology and innovation
6
United Nations publications
6
Arbeitsgemeinschaft Wissenschaftliche Literatur : AWL
5
Die Arbeitswelt und wir : Arbeitsbogen für Schule und Ausbildung
5
Edition Suhrkamp
5
Journal of management inquiry
5
Osteuropa
5
Proceedings of the ... congress of the International Comparative Literature Association
5
Siegener Periodicum zur internationalen empirischen Literaturwissenschaft : SPIEL
5
Victorian literature and finance
5
American studies : a monograph series
4
Aus Politik und Zeitgeschichte : APuZ
4
Biblioteca popular brasileira
4
Collection Unesco d'oeuvres représentatives / série arabe
4
Cuadernos literarios de la Asociación de Escritores Venezolanos : publicación mensual
4
Discussion papers / CEPR
4
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
4
Europäische Hochschulschriften / 1
4
Germanische Studien
4
Journal of economic behavior & organization : JEBO
4
Journal of economic literature
4
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ECONIS (ZBW)
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How to create an influential anthropomorphic mascot : literary musings on marketing, make-believe, and meerkats
Patterson, Anthony
;
Khogeer, Yusra
;
Hodgson, Julia
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009733465
Saved in:
2
A journey to the authentic : museum visitors and their negotiation of the inauthentic
Hede, Anne-Marie
;
Thyne, Maree
- In:
Journal of marketing management : MM
26
(
2010
)
7/8
,
pp. 686-705
Persistent link: https://www.econbiz.de/10008654285
Saved in:
3
Critical brand poetics : "from the m at the end of the earth"
Wijland, Roel
;
Fell, Cliff
- In:
Journal of marketing management : MM
25
(
2009
)
7/8
,
pp. 745-761
Persistent link: https://www.econbiz.de/10003886237
Saved in:
4
Harry Potter and the service-dominant logic of marketing : a cautionary tale
Brown, Stephen
;
Patterson, Anthony
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 519-533
Persistent link: https://www.econbiz.de/10003874158
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