//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Loyalty"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
19
Relationship marketing
19
Brand loyalty
14
Brand management
11
Markenführung
11
Markentreue
11
Brand
9
Customer satisfaction
9
Kundenzufriedenheit
9
Markenartikel
9
Kundenbindungsprogramm
8
Loyalty program
8
Brand image
7
Markenimage
7
Loyalty
5
Customer retention
4
Einzelhandel
4
Kundenbindung
4
Marketing management
4
Marketingmanagement
4
Retail trade
4
Customer loyalty
3
Preismanagement
3
Pricing strategy
3
Structural equation model
3
Strukturgleichungsmodell
3
Viral marketing
3
Virales Marketing
3
Beschwerdemanagement
2
Brand equity
2
Brands
2
Cognition
2
Communication
2
Complaint management
2
Confidence
2
Consumer satisfaction
2
Dienstleistungsqualität
2
Emotion
2
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
35
Type of publication (narrower categories)
All
Article in journal
35
Aufsatz in Zeitschrift
35
Language
All
English
35
Author
All
Choi, Beom Joon
2
Abosag, Ibrahim
1
Beal, Virginia
1
Becerra, Enrique P.
1
Bell, John E.
1
Berezan, Orie
1
Bergami, Massimo
1
Bijmolt, Tammo H. A.
1
Birgelen, Marcel van
1
Brunsø, Karen
1
Buil, Isabel
1
Butaney, Gul T.
1
Choi, Beom-jin
1
Dawes, John
1
Dawes, John G.
1
De Chernatony, Leslie
1
Donnell, Lisa Victoria
1
Empen, Janine
1
Esmark, Carol L.
1
Farah, Maya F.
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
1
Gilmore, Audrey
1
Gupta, Suraksha
1
Ha, Hong Youl
1
Hansen, Håvard
1
Hoch, Stephen J.
1
Horváth, Csilla
1
Huang, Yu-an
1
Hutchinson, Karise
1
Istanbulluoglu, Doga
1
Janda, Swinder
1
Jardine, Bryony
1
Jeon, Hoseong
1
John, Joby
1
Kasabov, Edwaed
1
Khajehzadeh, Saman
1
Ki, Chungwha
1
Kim, Youn-Kyung
1
Kitchen, Philip J.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of retailing and consumer services
215
Journal of business research : JBR
140
International journal of hospitality management
79
Journal of travel and tourism marketing
61
The service industries journal
50
Journal of hospitality marketing & management
45
Cogent business & management
42
SpringerLink / Bücher
41
Tourism management : research, policies, practice
40
Asia Pacific journal of marketing and logistics
39
The journal of brand management : an international journal
39
The journal of product & brand management
39
The journal of services marketing
38
International journal of contemporary hospitality management
35
Journal of the Academy of Marketing Science
35
Services marketing quarterly
31
Journal of retailing
30
Psychology & marketing
30
Cogent Business & Management
29
Journal of Business Research
28
International journal of retail & distribution management
27
Marketing letters : a journal of research in marketing
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
26
Journal of strategic marketing
26
Marketing intelligence & planning
26
The international review of retail, distribution and consumer research
26
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
24
Service business
24
The international journal of bank marketing : IJBM
24
Australasian marketing journal
23
Journal of Asian finance, economics and business : JAFEB
23
Tourism management perspectives : TMP
23
MPRA Paper
22
Marketing Science
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
NBER working paper series
21
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
21
Journal of Business Ethics
20
Research
20
more ...
less ...
Source
All
ECONIS (ZBW)
35
Showing
1
-
10
of
35
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of introducing and terminating
loyalty
programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
2
Open versus selective customer
loyalty
programmes
Esmark, Carol L.
;
Noble, Stephanie M.
;
Bell, John E.
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 770-795
Persistent link: https://www.econbiz.de/10011529660
Saved in:
3
Framing as status or benefits? : Consumers' reactions to hierarchical
loyalty
program communication
Palmeira, Mauricio
;
Pontes, Nicolas
;
Thomas, Dominic
; …
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 488-508
Persistent link: https://www.econbiz.de/10011574454
Saved in:
4
Loyalty
card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
5
Idol attachment and human brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
6
Mobile coupons : what to offer, to whom, and where?
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 851-873
Persistent link: https://www.econbiz.de/10011298081
Saved in:
7
How retailer coupons increase attitudinal
loyalty
: the impact of three coupon design elements
Wierich, Ralf
;
Zielke, Stephan
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 699-721
Persistent link: https://www.econbiz.de/10010371625
Saved in:
8
Dymanics of price premiums in
loyalty
programs
Sayman, Serdar
;
Hoch, Stephen J.
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 617-640
Persistent link: https://www.econbiz.de/10010371629
Saved in:
9
Integrating consumer characteristics into the stochastic modelling of purchase
loyalty
Rungie, Cam
;
Uncles, Mark
;
Laurent, Gilles
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1667-1690
Persistent link: https://www.econbiz.de/10010201724
Saved in:
10
Segregation vs aggregation in the
loyalty
program : the role of perceived uncertainty
Yi, Youjae
;
Jeon, Hoseong
;
Choi, Beom Joon
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1238-1255
Persistent link: https://www.econbiz.de/10009786592
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->