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~isPartOf:"Marketing letters : a journal of research in marketing"
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Search: subject:"Loyalty"
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Beziehungsmarketing
19
Relationship marketing
19
Consumer behaviour
15
Konsumentenverhalten
15
Brand loyalty
10
Kundenbindungsprogramm
8
Loyalty program
8
Markentreue
8
Brand management
7
Markenführung
7
Brand
6
Markenartikel
6
Brand image
5
Einzelhandel
5
Markenimage
5
Marketing management
5
Marketingmanagement
5
Retail trade
5
Customer satisfaction
4
Kundenzufriedenheit
4
Loyalty programs
4
Customer loyalty
3
Handelsmarke
3
Performance measurement
3
Performance-Messung
3
Sales promotion
3
Social Web
3
Social web
3
Store brand
3
Theorie
3
Theory
3
Verkaufsförderung
3
Brand attachment
2
Customer retention
2
Emotion
2
Internet marketing
2
Kundenbindung
2
Loyalty
2
Loyalty program design
2
Online-Marketing
2
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1
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27
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27
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27
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1
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English
27
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Breugelmans, Els
4
Bijmolt, Tammo H. A.
3
Dorotic, Matilda
2
Liu-Thompkins, Yuping
2
Aali, Abdulrahman Yousef al-
1
Abe, Makoto
1
Ahuvia, Aaron
1
Bagozzi, Richard P.
1
Ban, Masataka
1
Basso, Leonardo J.
1
Batra, Rajeev
1
Bradlow, Eric T.
1
Casteran, Gauthier
1
Chen, Qimei
1
Chrysochou, Polymeros
1
Chun, So Yeon
1
Chung, Sunghun
1
Coenen, Christian
1
Dawes, John
1
Eisend, Martin
1
Evanschitzky, Heiner
1
Flores, Constanza
1
Fok, Dennis
1
Gardete, Pedro
1
Gleim, Mark R.
1
González-Benito, Óscar
1
He, Yi
1
Heinrichs, John H.
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Labrecque, Lauren I.
1
Lee, Ruby
1
Lim, Jeen-su
1
Love, Edwin
1
Martos-Partal, Mercedes
1
Mende, Martin
1
Meyer-Waarden, Lars
1
Montoya, Ricardo
1
Nagengast, Liane
1
Neslin, Scott A.
1
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Published in...
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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
215
Journal of business research : JBR
145
Journal of Services Marketing
108
Journal of Consumer Marketing
102
Journal of Product & Brand Management
97
European Journal of Marketing
89
International journal of hospitality management
79
International Journal of Bank Marketing
72
International Journal of Retail & Distribution Management
66
Journal of travel and tourism marketing
63
Cogent business & management
51
The service industries journal
50
International Journal of Contemporary Hospitality Management
45
Journal of hospitality marketing & management
45
Marketing Intelligence & Planning
43
Cogent Business & Management
41
SpringerLink / Bücher
41
The journal of brand management : an international journal
41
Tourism management : research, policies, practice
41
Asia Pacific journal of marketing and logistics
39
The journal of product & brand management
39
Journal of the Academy of Marketing Science
38
The journal of services marketing
38
European journal of marketing : EJM
35
International journal of contemporary hospitality management
35
Strategic Direction
34
Journal of retailing
31
Services marketing quarterly
31
Journal of strategic marketing
30
Psychology & marketing
30
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
29
Journal of Business Research
28
The international review of retail, distribution and consumer research
28
International journal of retail & distribution management
27
Marketing intelligence & planning
27
Asia Pacific Journal of Marketing and Logistics
25
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Service business
24
The international journal of bank marketing : IJBM
24
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ECONIS (ZBW)
27
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27
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date (oldest first)
1
Evaluating the impact of VAT-free promotion : the role of
loyalty
program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
2
Strengthening the satisfaction
loyalty
link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Refocusing
loyalty
programs in the era of big data : a societal lens paradigm
Stourm, Valeria
;
Neslin, Scott A.
;
Bradlow, Eric T.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 405-418
Persistent link: https://www.econbiz.de/10012417694
Saved in:
4
Advancing research on
loyalty
programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
5
Buying free rewards : the impact of a points-plus-cash promotion on purchase and reward redemption
Montoya, Ricardo
;
Flores, Constanza
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 107-118
Persistent link: https://www.econbiz.de/10012017470
Saved in:
6
The effect of
loyalty
program expiration policy on consumer behavior
Breugelmans, Els
;
Liu-Thompkins, Yuping
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 537-550
Persistent link: https://www.econbiz.de/10011780859
Saved in:
7
Predicting firm market performance using the social media promoter score
Chung, Sunghun
;
Shin, Donghyuk
;
Park, Jooyoung
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 545-561
Persistent link: https://www.econbiz.de/10013454628
Saved in:
8
Price discrimination through multi-level
loyalty
programs
Sayman, Serdar
;
Usman, Murat
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 687-697
Persistent link: https://www.econbiz.de/10011614538
Saved in:
9
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
10
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
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