Serra, Elizabeth; Magalhães, Mariana de; Silva, Rui; … - In: Journal of risk and financial management : JRFM 15 (2022) 8, pp. 1-14
promote and increase loyalty to their private labels. This can be important in efforts to differentiate themselves from their … competition. The focus of this study is to understand how these factors impact the loyalty of customer purchase decisions, through … loyalty. An online survey was conducted with a sample of 2900 consumers in Portugal and Spain. This study analyzed two …