Mutum, Dilip S. (ed.); Soo Yeong Ewe (ed.); … - 2024
1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery …'s Content Strategy for Enhanced Audience Engagement -- 9. Case 8: The Use of Virtual Reality in Thailand’s Destination Marketing …: A Case Study -- Part 3: Environmental Accountability & Ethical Marketing -- 10. Case 9: The Food Waste Crisis: Why Do …