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Brand management
50
Markenführung
50
Consumer behaviour
34
Konsumentenverhalten
34
Einzelhandel
29
Retail trade
29
Brand
21
Markenartikel
20
Brand image
16
Markenimage
16
Handelsmarke
14
Store brand
14
Relationship marketing
12
Beziehungsmarketing
11
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9
Marketingmanagement
9
Preismanagement
7
Pricing strategy
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Einzelhandelspreis
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Retail price
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Retailing
6
Brand equity
4
Category Management
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Category management
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Discrete choice
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Food retailing
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Food trade
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Ladengestaltung
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Dekimpe, Marnik G.
3
Ma, Yu
3
Verhoef, Peter C.
3
Brady, Michael K.
2
Chung, Hwan
2
Geyskens, Inge
2
Gielens, Katrijn
2
Lee, Eunkyu
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Narasimhan, Chakravarthi
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Rao, Ram C.
2
Ruyter, Ko de
2
Seetharaman, Seethu
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Sethuraman, Raj
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Sloot, Laurens M.
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Ter Braak, Anne
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Wetzels, Martin
2
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1
Aggarwal, Praveen
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Aydınoğlu, Nilüfer Z.
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Bachtel, Robert C.
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Baldauf, Artur
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Baldi, Francesco
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Baldus, Brian
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Barone, Michael J.
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Bauner, Christoph
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Journal of retailing
Journal of business research : JBR
702
Industrial marketing management : the international journal for industrial and high-tech firms
632
The journal of brand management : an international journal
574
SpringerLink / Bücher
401
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
138
Journal of business-to-business marketing
132
Journal of marketing management : MM
124
Journal of marketing
120
Marketing intelligence & planning
119
Asia Pacific journal of marketing and logistics
118
Springer eBook Collection
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of hospitality management
110
Journal of the Academy of Marketing Science
103
Research
103
Journal of marketing communications
102
The IUP journal of brand management : IJBRM
98
Journal of strategic marketing
96
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
70
Springer eBook Collection / Business and Economics
69
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
65
Business horizons
64
Gabler Edition Wissenschaft
64
Journal of advertising research
64
Journal of global marketing
62
Qualitative market research : an international journal
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
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ECONIS (ZBW)
59
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1
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
2
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
3
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
4
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
5
Brand presentation order in voice shopping : understanding the effects of sequential product presentation
Halbauer, Ingo
;
Jacob, Saskia
;
Klarmann, Martin
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 759-778
Persistent link: https://www.econbiz.de/10013535726
Saved in:
6
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
7
Uppercase premium effect : the role of brand letter case in brand premiumness
Yu, Yining
;
Zhou, Xinyue
;
Wang, Lei
;
Qiuzhen, Wang
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 335-355
Persistent link: https://www.econbiz.de/10013364290
Saved in:
8
By-brand or by-category? : the effect of display format on brand extension evaluation
Zheng, Xiaoying
;
Baskin, Ernest
;
Dhar, Ravi
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 76-85
Persistent link: https://www.econbiz.de/10012130009
Saved in:
9
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
10
Effect of store brand introduction on channel price leadership : an empirical investigation
Chung, Hwan
;
Lee, Eunkyu
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 21-32
Persistent link: https://www.econbiz.de/10011833431
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