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Search: subject:"Marke"
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Markenführung
16,743
Brand management
16,735
Konsumentenverhalten
7,771
Consumer behaviour
7,770
Markenimage
7,149
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7,010
Markenartikel
5,647
Brand
5,596
B-to-B-Marketing
3,412
Business-to-business marketing
3,412
Relationship marketing
3,275
Beziehungsmarketing
3,274
Markenpolitik
2,196
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1,922
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1,797
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1,794
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1,776
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1,716
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1,688
Germany
1,683
Lieferantenmanagement
1,634
Supplier relationship management
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Handelsmarke
1,286
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Trademark law
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Store brand
1,202
Werbewirkung
1,163
Theory
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Theorie
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Advertising effects
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Marketing
1,104
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967
United States
943
Brand loyalty
893
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871
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871
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839
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825
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822
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Burmann, Christoph
134
Esch, Franz-Rudolf
132
Baumgarth, Carsten
94
Melewar, T. C.
75
Meffert, Heribert
68
Huber, Frank
66
Keller, Kevin Lane
63
Bruhn, Manfred
58
Ahlert, Dieter
55
Kleinaltenkamp, Michael
51
Sattler, Henrik
50
Tomczak, Torsten
46
Balmer, John M. T.
45
Wiedmann, Klaus-Peter
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Bauer, Hans H.
43
Loureiro, Sandra Maria Correia
39
Bang, Nguyen
38
Merrilees, Bill
38
Phau, Ian
38
Völckner, Franziska
37
Foroudi, Pantea
34
Fournier, Susan
34
Ind, Nicholas
34
Romaniuk, Jenni
33
Schmidt, Holger J.
33
Uggla, Henrik
32
Dawes, John
30
Kernstock, Joachim
30
Christodoulides, George
29
Strebinger, Andreas
29
Woodside, Arch G.
29
Gupta, Suraksha
28
Guzman, Francisco
28
Ko, Eunju
28
Langner, Tobias
28
Olbrich, Rainer
28
Cova, Bernard
27
MacInnis, Deborah J.
27
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Springer Fachmedien Wiesbaden
158
Gesellschaft zur Erforschung des Markenwesens
28
Verlag Dr. Kovač
27
National Bureau of Economic Research
23
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
14
Springer Gabler <Firma>
14
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement
8
Books on Demand GmbH <Norderstedt>
7
Edward Elgar Publishing
7
NetLibrary, Inc
7
American Marketing Association
6
Europäische Kommission
6
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
6
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
6
IGI Global
6
Campus Verlag
5
Deutschland / Patent- und Markenamt
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Helmut-Schmidt-Universität
5
Redline Verlag
5
Springer International Publishing
5
Weltorganisation für Geistiges Eigentum
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Deutschland
4
Europäische Union
4
Hochschule Offenburg
4
Springer-Verlag GmbH
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Universität Mannheim
4
Verlag Franz Vahlen
4
Daimler-Benz-Aktiengesellschaft
3
Deutschland <Bundesrepublik> / Patentamt
3
Institut für Handelsmanagement <Münster (Westf)>
3
Karlsruher Institut für Technologie
3
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Journal of business research : JBR
702
Industrial marketing management : the international journal for industrial and high-tech firms
632
The journal of brand management : an international journal
574
SpringerLink / Bücher
401
The journal of product & brand management
392
Journal of retailing and consumer services
322
The journal of business & industrial marketing
254
European journal of marketing : EJM
147
Psychology & marketing
138
Journal of business-to-business marketing
132
Journal of marketing management : MM
124
Journal of marketing
120
Marketing intelligence & planning
119
Asia Pacific journal of marketing and logistics
118
Springer eBook Collection
117
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
116
International journal of hospitality management
110
Journal of the Academy of Marketing Science
103
Research
103
Journal of marketing communications
102
The IUP journal of brand management : IJBRM
98
Journal of strategic marketing
96
Innovatives Markenmanagement
94
Marketing letters : a journal of research in marketing
86
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
70
Springer eBook Collection / Business and Economics
69
Journal of fashion marketing and management
68
Journal of marketing research : JMR
68
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
65
Business horizons
64
Gabler Edition Wissenschaft
64
Journal of advertising research
64
Journal of global marketing
62
Qualitative market research : an international journal
62
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
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ECONIS (ZBW)
22,675
USB Cologne (EcoSocSci)
893
USB Cologne (business full texts)
25
BASE
9
EconStor
6
RePEc
6
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10911
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
10912
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
10913
The impact of private labels on consumer store loyalty : an integrative perspective
Vale, Rita Coelho do
;
Matos, Pedro Verga
;
Caiado, Jorge
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 179-188
Persistent link: https://www.econbiz.de/10011434154
Saved in:
10914
To be or not to be (loyal) : is there a recipe for customer loyalty in the B2B context?
Russo, Ivan
;
Confete, Ilenia
;
Gligor, David M.
;
Autry, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 888-896
Persistent link: https://www.econbiz.de/10011436340
Saved in:
10915
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
10916
Modeling the impact of advertisement-image congruity on applicant attraction
Baum, Matthias
;
Schäfer, Marina
;
Kabst, Rüdiger
- In:
Human resource management
55
(
2016
)
1
,
pp. 7-24
Persistent link: https://www.econbiz.de/10011436902
Saved in:
10917
Design of an integrated marketing and sales approach for the B2B industry – using an integration model
Hiemeyer, Wolf-Dieter
-
2016
Persistent link: https://www.econbiz.de/10011437232
Saved in:
10918
Marke
neu denken : Paradigmenwechsel in der Markenführung
Posselt, Erich
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011437335
Saved in:
10919
The role of paid, earned, and owned media in building entertainment brands : reminding, informing, and enhancing enjoyment
Lovett, Mitchell J.
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 142-157
Persistent link: https://www.econbiz.de/10011437765
Saved in:
10920
Markenmanagement
Hünerberg, Reinhard
-
2016
Persistent link: https://www.econbiz.de/10011437775
Saved in:
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