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Search: subject:"Markenartikel"
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Consumer behaviour
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ECONIS (ZBW)
42
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The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
2
Brand gender : increasing brand equity through brand personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
Saved in:
3
Property brand management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
-
2015
Persistent link: https://www.econbiz.de/10011344753
Saved in:
4
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
5
Essays on product experience and branding
Maiberger, Tobias
-
2018
Persistent link: https://www.econbiz.de/10011922011
Saved in:
6
Essays on consumer perception : applications to inflation, business-to-business brands, and response styles
Lennartz, Eric Michael
-
2017
Persistent link: https://www.econbiz.de/10011659566
Saved in:
7
Econometric essays on protecting, growing, and benefiting from customer based brand equity
Backhaus, Max Philipp
-
2017
Persistent link: https://www.econbiz.de/10011687071
Saved in:
8
Essays on international marketing : a cross-cultural perspective
Krautz, Carolin
-
2017
Persistent link: https://www.econbiz.de/10011746655
Saved in:
9
Revitalizing brands and brand portfolios : essays on brand and brand portfolio management strategies
Depecik, Barış Erman
-
2016
Persistent link: https://www.econbiz.de/10011641309
Saved in:
10
Others : essays on interpersonal and consumer behavior
Consiglio, Irene
-
2016
Persistent link: https://www.econbiz.de/10011629708
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