//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of consumer behaviour : an international research review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
30
Markenimage
30
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
14
Markenführung
14
Brand loyalty
5
Markentreue
5
Personality psychology
5
Persönlichkeitspsychologie
5
USA
5
United States
5
Großbritannien
4
United Kingdom
4
Customer retention
3
Customer value
3
Designation of origin
3
Emotion
3
Herkunftsbezeichnung
3
Kundenbindung
3
Kundenwert
3
Market research
3
Marktforschung
3
Neuromarketing
3
Performance measurement
3
Performance-Messung
3
Rules of origin
3
Ursprungsregeln
3
Advertising
2
Beschwerdemanagement
2
Brand
2
Brand equity
2
Children
2
China
2
Complaint management
2
Consumer preferences
2
Crisis management
2
Customer satisfaction
2
Geschichte
2
History
2
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Language
All
English
47
Author
All
Banerjee, Madhumita
2
Kao, Danny Tengti
2
Laforet, Sylvie
2
Nenycz-Thiel, Magda
2
Shukla, Paurav
2
Adidam, Phani Tej
1
Andéhn, Mikael
1
Aroean, Lukman
1
Assaf, A. Georges
1
Barrett, Nigel J.
1
Bethge, Franziska
1
Bless, Herbert
1
Bowe, Jasha
1
Branaghan, Russell J.
1
Chatzipanagiotou, Kalliopi
1
Chen, Tsai
1
Chiou, Jyh-Shen
1
Choi, Yung Kyun
1
Coker, Brent
1
Cray, David
1
Dawes, John G.
1
Denegri-Knott, Janice
1
Deppe, Michael
1
Dou, Wenyu
1
Doucé, Lieve
1
Driesener, Carl
1
Eckhardt, Giana M.
1
Foster, Kenneth Alan
1
Gakhal, Baldeesh
1
Greifeneder, Rainer
1
Guercini, Simone
1
Harmon-Kizer, Tracy R.
1
Hassan, Louise M.
1
Heslop, Louise A.
1
Hildebrand, Emily A.
1
Houston, Michael J.
1
Hsiao, Cheng-Chieh
1
Janssens, Wim
1
Johnson, Jennifer Wiggins
1
Josiassen, Alexander
1
more ...
less ...
Published in...
All
Journal of consumer behaviour : an international research review
Journal of business research : JBR
791
The journal of brand management : an international journal
672
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
361
Psychology & marketing
212
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
145
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
135
Journal of advertising research
134
Journal of marketing communications
134
Marketing intelligence & planning
133
International journal of hospitality management
132
Journal of marketing
128
Journal of strategic marketing
126
Tourism management : research, policies, practice
125
Industrial marketing management : the international journal for industrial and high-tech firms
123
Journal of travel and tourism marketing
118
Journal of the Academy of Marketing Science
106
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
International marketing review
89
The journal of consumer marketing
88
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
85
Journal of promotion management : innovations in planning and applied research
82
Journal of global marketing
81
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
International journal of advertising : the review of marketing communications
78
Journal of retailing
78
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names
Yao, Qin
;
Wen, Na
;
Dou, Wenyu
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10011477154
Saved in:
2
The real difference between consumers' perceptions of private labels and national brands
Nenycz-Thiel, Magda
;
Romaniuk, Jenni
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 262-269
Persistent link: https://www.econbiz.de/10010391688
Saved in:
3
The influence of social identity on value perceptions and intention
McGowan, Miriam
;
Shiu, Edward
;
Hassan, Louise M.
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
3
,
pp. 242-253
Persistent link: https://www.econbiz.de/10011695051
Saved in:
4
The ineffectiveness of counterclaim advertising for increasing consumer sentiment
Coker, Brent
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
1
,
pp. 34-41
Persistent link: https://www.econbiz.de/10011685013
Saved in:
5
Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
Kao, Danny Tengti
;
Zhang, Lei
;
Yu, Annie Pei-I
;
Wu, Pei-Hsun
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
5
,
pp. 474-482
Persistent link: https://www.econbiz.de/10011814906
Saved in:
6
Does snobbish service generate better sales? : the case of luxury goods
Chiou, Jyh-Shen
;
Hsiao, Cheng-Chieh
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 577-590
Persistent link: https://www.econbiz.de/10011815006
Saved in:
7
Understanding consumers' brand-induced food taste perception : a comparison of "brand familiarity" : and "consumer value-brand symbolism (in)congruity" ; accounts
Paaspvaara, Rami
;
Luomala, Harri T.
;
Pohjanheimo, Terhi
; …
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
1
,
pp. 11-20
Persistent link: https://www.econbiz.de/10009508886
Saved in:
8
Brand names on packaging and their impact on purchase preference
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10008908965
Saved in:
9
Brand personality, self-congruity, and preference : a knowledge structures approach
Branaghan, Russell J.
;
Hildebrand, Emily A.
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
5
,
pp. 304-312
Persistent link: https://www.econbiz.de/10009378653
Saved in:
10
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->