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Search: subject:"Markenführung"
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Markenführung
16,790
Brand management
16,729
Konsumentenverhalten
7,366
Consumer behaviour
7,365
Markenimage
6,974
Brand image
6,842
Markenartikel
5,160
Brand
5,144
B-to-B-Marketing
3,412
Business-to-business marketing
3,412
Relationship marketing
3,158
Beziehungsmarketing
3,157
Markenpolitik
2,173
Social Web
1,881
Social web
1,879
Marketingmanagement
1,741
Marketing management
1,720
Online-Marketing
1,682
Internet marketing
1,643
Lieferantenmanagement
1,600
Supplier relationship management
1,600
Deutschland
1,463
Germany
1,402
Werbewirkung
1,152
Advertising effects
1,142
Marketing
1,036
Theory
942
Theorie
940
Luxusgüter
849
Luxury goods
848
Werbung
770
Customer satisfaction
763
Kundenzufriedenheit
763
Advertising
727
USA
724
United States
707
Einzelhandel
700
Internationales Marketing
687
Corporate reputation
685
Firmenimage
685
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All
Undetermined
7,773
Free
2,506
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Article
14,685
Book / Working Paper
6,494
Journal
43
Other
1
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Article in journal
11,772
Aufsatz in Zeitschrift
11,772
Aufsatz im Buch
2,871
Book section
2,871
Hochschulschrift
1,057
Thesis
761
Graue Literatur
642
Non-commercial literature
642
Case study
587
Fallstudie
587
Collection of articles of several authors
513
Sammelwerk
513
Working Paper
365
Arbeitspapier
360
Aufsatzsammlung
341
Bibliografie enthalten
145
Bibliography included
145
Conference paper
134
Konferenzbeitrag
134
Lehrbuch
134
Dissertation u.a. Prüfungsschriften
132
Ratgeber
126
Guidebook
116
Textbook
116
Reprint
113
Konferenzschrift
107
Conference proceedings
64
Handbook
50
Handbuch
50
Interview
31
Collection of articles written by one author
24
Sammlung
24
Fallstudiensammlung
19
Systematic review
19
Übersichtsarbeit
19
Festschrift
16
Glossar enthalten
14
Glossary included
14
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11
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English
16,729
German
4,365
Undetermined
92
French
39
Polish
16
Italian
13
Russian
12
Swedish
6
Spanish
4
Dutch
2
Serbian
2
Valencian
1
Kazakh
1
Portuguese
1
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Author
All
Esch, Franz-Rudolf
140
Burmann, Christoph
128
Baumgarth, Carsten
98
Melewar, T. C.
75
Meffert, Heribert
67
Tomczak, Torsten
64
Huber, Frank
61
Keller, Kevin Lane
59
Bruhn, Manfred
57
Kleinaltenkamp, Michael
51
Ahlert, Dieter
48
Balmer, John M. T.
45
De Chernatony, Leslie
44
Backhaus, Klaus
43
Wiedmann, Klaus-Peter
41
Schmidt, Holger J.
40
Bang, Nguyen
38
Kernstock, Joachim
38
Loureiro, Sandra Maria Correia
38
Bauer, Hans H.
37
Merrilees, Bill
37
Phau, Ian
37
Foroudi, Pantea
34
Fournier, Susan
33
Ind, Nicholas
33
Sattler, Henrik
32
Uggla, Henrik
32
Herrmann, Andreas
30
Christodoulides, George
29
Romaniuk, Jenni
29
Gupta, Suraksha
28
Guzman, Francisco
28
Strebinger, Andreas
28
Cova, Bernard
27
Ko, Eunju
27
Woodside, Arch G.
27
Kreutzer, Ralf T.
26
MacInnis, Deborah J.
26
Pitt, Leyland F.
26
Veloutsou, Cleopatra
26
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Institution
All
Springer Fachmedien Wiesbaden
150
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
26
Haufe-Lexware GmbH & Co. KG
15
National Bureau of Economic Research
15
Springer Gabler <Firma>
14
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
10
Books on Demand GmbH <Norderstedt>
7
NetLibrary, Inc
7
Fachhochschule Reutlingen / European School of Business
6
American Marketing Association
5
Campus Verlag
5
Edward Elgar Publishing
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Redline Verlag
5
Springer International Publishing
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Helmut-Schmidt-Universität
4
Springer-Verlag GmbH
4
Trendbüro <Hamburg>
4
UVK Verlagsgesellschaft mbH
4
Verlag Franz Vahlen
4
Institut für Handelsmanagement <Münster (Westf)>
3
Karlsruher Institut für Technologie
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Technische Universität Braunschweig
3
Tectum Verlag
3
Universität Mannheim
3
W. Kohlhammer GmbH
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Erich-Schmidt-Verlag <Berlin>
2
European Association for Industrial Marketing Research
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
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Published in...
All
Journal of business research : JBR
670
Industrial marketing management : the international journal for industrial and high-tech firms
632
The journal of brand management : an international journal
556
The journal of product & brand management
386
SpringerLink / Bücher
372
Journal of retailing and consumer services
295
The journal of business & industrial marketing
254
European journal of marketing : EJM
141
Journal of business-to-business marketing
132
Psychology & marketing
123
Marketing intelligence & planning
118
Springer eBook Collection
116
Journal of marketing management : MM
112
Asia Pacific journal of marketing and logistics
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
111
Journal of marketing
109
Journal of marketing communications
104
International journal of hospitality management
103
Journal of strategic marketing
95
Journal of the Academy of Marketing Science
95
The IUP journal of brand management : IJBRM
92
Research
90
Innovatives Markenmanagement
88
Marketing letters : a journal of research in marketing
78
Journal of promotion management : innovations in planning and applied research
72
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : JPM
69
International journal of internet marketing and advertising : IJIMA
67
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Journal of advertising research
64
Springer eBook Collection / Business and Economics
64
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
Qualitative market research : an international journal
61
Business horizons
60
International marketing review
60
Journal of marketing research : JMR
60
Gabler Edition Wissenschaft
59
Journal of global marketing
59
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Source
All
ECONIS (ZBW)
20,531
USB Cologne (EcoSocSci)
667
EconStor
18
RePEc
4
BASE
3
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91
To disclose or not disclose, is no longer the question : effect of AI-disclosed brand voice on brand authenticity and attitude
Kirkby, Alexandra
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1108-1122
Persistent link: https://www.econbiz.de/10014334406
Saved in:
92
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
93
Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
Saved in:
94
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
95
An emerging market multinational company's internationalization : from original equipment manufacturer to global brand leader
Liu, Su
;
Chakravarty, Dwarka
;
Beamish, Paul W.
- In:
Thunderbird international business review
65
(
2023
)
5
,
pp. 501-517
Persistent link: https://www.econbiz.de/10014335690
Saved in:
96
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
97
Brexit or brand it? : the effects of attitude towards brexit and reshored brands on consumer purchase intention
Dey, Bidit Lal
;
Sharifah Faridah Syed Alwi
;
Babu, …
- In:
British journal of management
34
(
2023
)
3
,
pp. 1215-1237
Persistent link: https://www.econbiz.de/10014336272
Saved in:
98
Wrinkles in a CSR story : mismatched agendas in fast fashion service brands' CSR reputation
Mickelsson, Jacob
;
Van Haren, Joep
;
Lemmink, Jos
- In:
Journal of service management
34
(
2023
)
2
,
pp. 256-273
Persistent link: https://www.econbiz.de/10014337951
Saved in:
99
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
100
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
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