//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~language:"eng"
~subject:"Customer satisfaction"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Brand management
6,180
Markenführung
6,180
Consumer behaviour
3,844
Konsumentenverhalten
3,844
Markenimage
3,427
Brand image
3,424
Brand
2,364
Markenartikel
2,318
Beziehungsmarketing
1,359
Relationship marketing
1,359
Social Web
1,065
Social web
1,065
Online-Marketing
914
Internet marketing
906
Werbewirkung
569
Advertising effects
568
Marketing management
530
Marketingmanagement
530
Luxury goods
492
Luxusgüter
492
Advertising
366
Brand loyalty
360
Kundenzufriedenheit
352
Werbung
346
Emotion
335
Einzelhandel
320
Retail trade
319
Markentreue
302
Viral marketing
247
Virales Marketing
247
Personality psychology
245
Persönlichkeitspsychologie
245
Branding
242
Confidence
238
Vertrauen
237
Customer integration
236
Kundenintegration
236
Fashion
235
Mode
235
more ...
less ...
Online availability
All
Undetermined
Free
93
Type of publication
All
Article
348
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
341
Aufsatz in Zeitschrift
341
Aufsatz im Buch
7
Book section
7
Conference paper
2
Konferenzbeitrag
2
Konferenzschrift
1
more ...
less ...
Language
All
English
German
4
Author
All
Han, Heesup
7
Khan, Imran
7
Fatma, Mobin
5
Rather, Raouf Ahmad
5
Haverila, Kai
4
Japutra, Arnold
4
Johnson, Lester W.
4
Kim, Jinkyung Jenny
4
Leckie, Civilai
4
Loureiro, Sandra Maria Correia
4
McLaughlin, Caitlin
4
Rahman, Zillur
4
Ahn, Jiseon
3
Chua, Bee-Lia
3
Dwivedi, Abhishek
3
Fazal-e-Hasan, Syed
3
Hwang, Jinsoo
3
Hyun, Sunghyup Sean
3
Lee, Seonjeong
3
Molinillo, Sebastian
3
Park, Jungkun
3
Prentice, Catherine
3
Ray, Arghya
3
Sarkar, Abhigyan
3
Sarkar, Juhi Gahlot
3
Shamim, Amjad
3
So, Kevin Kam Fung
3
Tanford, Sarah
3
Wong, IpKin Anthony
3
Ahmadi, Hormoz
2
Back, Ki-Joon
2
Bala, Pradip Kumar
2
Balaji, M. S.
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Berenguer Contrí, Gloria
2
Bolton, Ruth N.
2
Butt, Muhammad Mohsin
2
Chakraborty, Shibashish
2
Dandis, Ala' Omar
2
more ...
less ...
Institution
All
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Published in...
All
Journal of retailing and consumer services
32
International journal of hospitality management
20
Journal of business research : JBR
19
The journal of brand management : an international journal
15
Journal of hospitality marketing & management
10
The journal of product & brand management
10
Journal of travel and tourism marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
International journal of contemporary hospitality management
6
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
Journal of Islamic marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Services marketing quarterly
5
Global business review
4
Journal of promotion management : innovations in planning and applied research
4
Journal of strategic marketing
4
Corporate reputation review
3
European journal of marketing
3
European journal of marketing : EJM
3
International journal of internet marketing and advertising : IJIMA
3
International journal of market research
3
Inventi impact: retailing & consumer services
3
Journal of consumer marketing
3
Journal of hospitality and tourism insights
3
Journal of marketing analytics : JMA
3
Journal of marketing for higher education
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of vacation marketing
3
Marketing intelligence & planning
3
The international journal of bank marketing : IJBM
3
The journal of business & industrial marketing
3
Tourism review
3
Asian Academy of Management journal : AAMJ
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of bank marketing
2
International journal of business excellence
2
International journal of business innovation and research : IJBIR
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of economics and business research : IJEBR
2
more ...
less ...
Source
All
ECONIS (ZBW)
352
Showing
1
-
10
of
352
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Role of alliance brand awareness on customer's behavioural response and satisfaction : case of "sky team" global airline alliance
Kassir, Ali Mohammad
- In:
EuroMed journal of management : EMJM
6
(
2024
)
1
,
pp. 72-99
Persistent link: https://www.econbiz.de/10014490987
Saved in:
4
How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Rini, Gilang Puspita
;
Ferdinand, Augusty Tae
- In:
International journal of innovation and technology …
21
(
2024
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014495773
Saved in:
5
Who’s asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.
;
Bernal, Pedro Mir
;
Garraza, Teresa Sabada
- In:
Journal of hospitality marketing & management
33
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
Saved in:
6
Transforming destination-based customer engagement to revisit intention through co-creation : findings from SEM and fsQCA
Satar, Mir Shahid
;
Rather, Raouf Ahmad
;
Cheema, Sadia
; …
- In:
Tourism review
79
(
2024
)
3
,
pp. 601-621
Persistent link: https://www.econbiz.de/10014512294
Saved in:
7
A study on consumer preference and satisfaction towards various brands of hair shampoo in Ahmedabad city : consumer preference and satisfaction towards hair shampoo brands
Rawal, Nupur
;
Singh, Gurmeet Sikh
- In:
Data-driven decision making for long-term business success
,
(pp. 356-368)
.
2024
Persistent link: https://www.econbiz.de/10014483558
Saved in:
8
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
9
Role of brand attachment and satisfaction in driving customer behaviors for durables : a longitudinal study
Guru, Ramesh Roshan Das
;
Paulssen, Marcel
;
Japutra, Arnold
- In:
European journal of marketing
58
(
2024
)
1
,
pp. 217-254
Persistent link: https://www.econbiz.de/10014466299
Saved in:
10
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->