//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Erfolgsfaktor"
~subject:"Beziehungsmarketing"
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Beziehungsmarketing
Brand management
36
Markenführung
36
Brand image
18
Markenimage
18
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
15
Supplier relationship management
15
Relationship marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Brand
9
Markenartikel
9
Marketing management
8
Marketingmanagement
8
Brands
5
Lieferkette
5
Social Web
5
Social web
5
Supply chain
5
Brand equity
4
Brand architecture
3
Brand loyalty
3
Branding
3
Customer satisfaction
3
Environmental consciousness
3
Firm performance
3
Industrial branding
3
Kundenzufriedenheit
3
Markenarchitektur
3
Markentreue
3
Marketing
3
Success factor
3
Umweltbewusstsein
3
Unternehmenserfolg
3
Brand awareness
2
Brand orientation
2
Business ethics
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Arzubiaga, Unai
1
Bettis-Outland, Harriette
1
Cassia, Fabio
1
Chen, Junsong
1
Cobelli, Nicola
1
Cyr, Dianne J.
1
Dash, Satyabhusan
1
Elsäßer, Marc
1
Geigenmüller, Anja
1
Heirati, Nima
1
Hirvonen, Saku
1
Itani, Omar S.
1
Jalkala, Anne Maarit
1
Jiang, Yanxin
1
Kalra, Ashish
1
Kamvounias, Patty
1
Karjaluoto, Heikki
1
Keränen, Joona
1
Laukkanen, Tommi
1
Mishra, Abhishek
1
Mohamad, Talal Ali
1
Mustomen, Nora
1
O'Cass, Aron
1
Rostami, Amin
1
Salo, Jari
1
Samudro, Andreas
1
Schiavone, Francesco
1
Sethi, Amit Rakesh
1
Shabbir, Rizwan
1
Susanti, Vonny
1
Sutton-Brady, Catherine
1
Taylor, Tom
1
Ugolini, Marta
1
Ulkuniemi, Pauliina
1
Wirtz, Bernd W.
1
Zhang, Jing
1
Zhu, Miao
1
more ...
less ...
Published in...
All
The journal of business & industrial marketing
Journal of business research : JBR
137
Journal of retailing and consumer services
104
The journal of product & brand management
101
The journal of brand management : an international journal
88
SpringerLink / Bücher
44
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
27
Cogent business & management
25
European journal of marketing : EJM
25
Journal of promotion management : innovations in planning and applied research
25
Psychology & marketing
24
Journal of strategic marketing
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of travel and tourism marketing
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of the Academy of Marketing Science
14
The journal of services marketing
14
Business horizons
13
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of consumer marketing
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
The IUP journal of brand management : IJBRM
11
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh
;
Dash, Satyabhusan
;
Mishra, Abhishek
; …
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
Saved in:
2
Analyzing the customer brand engagement model from the perspective of sellers and buyers in the B2B context
Susanti, Vonny
;
Samudro, Andreas
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 299-317
Persistent link: https://www.econbiz.de/10014473046
Saved in:
3
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
4
Exploring success factors of marketing in private healthcare organizations : evidence from Lebanon
Arzubiaga, Unai
;
Schiavone, Francesco
;
Mohamad, Talal Ali
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
8
,
pp. 1734-1744
Persistent link: https://www.econbiz.de/10013401921
Saved in:
5
Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting
Elsäßer, Marc
;
Wirtz, Bernd W.
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011609381
Saved in:
6
The effects of goods-related and service-related B2B brand images on customer loyalty
Cassia, Fabio
;
Cobelli, Nicola
;
Ugolini, Marta
- In:
The journal of business & industrial marketing
32
(
2017
)
5
,
pp. 722-732
Persistent link: https://www.econbiz.de/10011694208
Saved in:
7
Private label brands : a relationship perspective
Sutton-Brady, Catherine
;
Taylor, Tom
;
Kamvounias, Patty
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1051-1061
Persistent link: https://www.econbiz.de/10011802579
Saved in:
8
How brand orientation impacts B2B service brand equity? : an empirical study among Chinese firms
Zhang, Jing
;
Jiang, Yanxin
;
Shabbir, Rizwan
;
Zhu, Miao
- In:
The journal of business & industrial marketing
31
(
2016
)
1
,
pp. 83-98
Persistent link: https://www.econbiz.de/10011539342
Saved in:
9
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
10
Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->