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~subject:"Success factor"
~subject:"Markenartikel"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Success factor
Markenartikel
Brand management
39
Markenführung
39
Consumer behaviour
25
Konsumentenverhalten
25
Brand image
24
Markenimage
24
Brand
21
USA
7
United States
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4
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Messung
3
Beziehungsmarketing
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Brand extension
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Cognition
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Customer satisfaction
2
Handelsmarke
2
Internet marketing
2
Kognition
2
Kundenzufriedenheit
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Luxury goods
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Luxusgüter
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Markentransfer
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Relationship marketing
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1996-2000
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Advertising
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21
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Romaniuk, Jenni
3
Anderson, Katherine
1
Areni, Charles Scott
1
Arthur, Jeannie
1
Banelis, Melissa
1
Bang, Nguyen
1
Barker, Ryan
1
Barnham, Chris
1
Boisvert, Jean
1
Calvert, Gemma
1
Chawdhary, Rahul
1
Cohen, Justin
1
Colucci, Mariachiara
1
Dolnicar, Sara
1
East, Robert
1
Ekinci, Yuksel
1
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1
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1
Fetscheirn, Marc
1
Gambetti, Rossella C.
1
Gourvennec, Bernard
1
Graffigna, Guendalina
1
Grün, Bettina
1
Guja Armannsdottir
1
Gómez-Villanueva, Jorge Eduardo
1
Hall, Mike
1
Hedders, Liselot
1
Lambert-Pandraud, Raphaëlle
1
Laurent, Gilles
1
Lim, Elison A. C.
1
Llonch-Andreu, Joan
1
López-Lomelí, Miguel Ángel
1
Ma, Baolong
1
Maehle, Natalia
1
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1
Melewar, T. C.
1
Morioka, Emma
1
Nguyen, Cathy
1
Pandelaere, Mario
1
Pathak, Abhishek
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
234
The journal of brand management : an international journal
234
The journal of product & brand management
194
Journal of retailing and consumer services
139
European journal of marketing : EJM
56
SpringerLink / Bücher
55
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing intelligence & planning
38
Marketing letters : a journal of research in marketing
34
Journal of marketing communications
33
Industrial marketing management : the international journal for industrial and high-tech firms
29
International journal of hospitality management
29
Journal of strategic marketing
29
The journal of consumer marketing
29
Journal of the Academy of Marketing Science
28
European journal of marketing
27
Journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Brands and branding
26
Business horizons
25
Journal of fashion marketing and management
25
Journal of promotion management : JPM
25
Journal of international consumer marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
24
Journal of marketing management : MM
23
Cogent business & management
22
International journal of consumer studies
22
Journal of global marketing
22
International journal of advertising : the review of marketing communications
21
International journal of market research
20
International marketing review
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of retailing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Qualitative market research : an international journal
19
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ECONIS (ZBW)
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
5
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
Saved in:
6
A new measure of consideration set size : the average number of salient brands
Stocchi, Lara
;
Banelis, Melissa
;
Wright, Malcolm
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
Saved in:
7
Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
8
How local/global is your brand? : a technique to assess brand categorisation
Llonch-Andreu, Joan
;
López-Lomelí, Miguel Ángel
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10011645190
Saved in:
9
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
10
Why the level-free forced-choice binary measure of brand benefit beliefs works so well
Rossiter, John R.
;
Dolnicar, Sara
;
Grün, Bettina
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 239-256
Persistent link: https://www.econbiz.de/10011300244
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