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~subject:"Success factor"
~subject:"Markenartikel"
~person:"Diamantopoulos, Adamantios"
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Success factor
Markenartikel
Brand management
24
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24
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Markenimage
20
Consumer behaviour
19
Konsumentenverhalten
19
Brand
13
International marketing
11
Internationales Marketing
11
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6
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Perceived brand globalness/localness
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global brands
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local brands
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Austauschtheorie
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Diamantopoulos, Adamantios
Baumgarth, Carsten
28
Keller, Kevin Lane
25
Burmann, Christoph
22
De Chernatony, Leslie
22
Phau, Ian
21
Fournier, Susan
20
Bruhn, Manfred
19
Esch, Franz-Rudolf
18
Sarkar, Abhigyan
18
Melewar, T. C.
17
Fetscherin, Marc
16
Dawes, John
15
Huber, Frank
15
Sattler, Henrik
15
Schmidt, Holger J.
15
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Japutra, Arnold
13
Kapferer, Jean-Noël
13
Steenkamp, Jan-Benedict E. M.
13
Völckner, Franziska
13
Guzman, Francisco
12
Loureiro, Sandra Maria Correia
12
Romaniuk, Jenni
12
Sharp, Byron
12
Ko, Eunju
11
Trinh, Giang
11
Bauer, Hans H.
10
Christodoulides, George
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Meffert, Heribert
10
Merrilees, Bill
10
Rahman, Zillur
10
Uggla, Henrik
10
Veloutsou, Cleopatra
10
Ahlert, Dieter
9
Foroudi, Pantea
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Journal of business research : JBR
4
Journal of international marketing
4
British journal of management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of the Academy of Marketing Science
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The journal of product & brand management
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ECONIS (ZBW)
13
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1
The interplay of brand, brand origin and brand user stereotypes in forming value perceptions
Gidaković, Petar
;
Szőcs, Ilona
;
Diamantopoulos, Adamantios
- In:
British journal of management
33
(
2022
)
4
,
pp. 1924-1949
Persistent link: https://www.econbiz.de/10013463552
Saved in:
2
Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa
;
Diamantopoulos, Adamantios
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
Saved in:
3
Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
;
Liu, Lucy
- In:
Journal of international marketing
28
(
2020
)
3
,
pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
Saved in:
4
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
5
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
Saved in:
7
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
8
How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
4
,
pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
Saved in:
9
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
10
How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc
;
Diamantopoulos, Adamantios
;
Chan, Allan
; …
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
Saved in:
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