//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Verhoef, Peter C."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
55
Relationship marketing
55
Consumer behaviour
39
Konsumentenverhalten
39
Distribution channel
15
Marketingmanagement
15
Vertriebsweg
15
Brand management
14
Markenführung
14
Marketing management
14
Customer satisfaction
11
Kundenwert
11
Kundenzufriedenheit
11
Customer value
10
Einzelhandel
10
Marketing
10
Marketingtheorie
10
Retail trade
10
Marketing theory
9
Direct marketing
8
Direktmarketing
8
E-commerce
8
Electronic Commerce
8
Internet marketing
8
Online retailing
8
Online-Handel
8
Online-Marketing
8
Dienstleistungsqualität
7
Service quality
7
Theorie
7
Theory
7
Category Management
6
Category management
6
Customer integration
6
Kundenintegration
6
New product development
6
Produktentwicklung
6
Big Data
5
Big data
5
Brand image
5
more ...
less ...
Online availability
All
Undetermined
28
Free
27
Type of publication
All
Article
72
Book / Working Paper
37
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Arbeitspapier
14
Working Paper
14
Graue Literatur
11
Non-commercial literature
11
Aufsatz im Buch
7
Book section
7
Collection of articles of several authors
1
Conference proceedings
1
Hochschulschrift
1
Konferenzschrift
1
Sammelwerk
1
Thesis
1
research-article
1
more ...
less ...
Language
All
English
106
Undetermined
3
Author
All
Verhoef, Peter C.
Bruhn, Manfred
441
Meffert, Heribert
390
Kotler, Philip
311
Homburg, Christian
303
Pepels, Werner
244
Bauer, Hans H.
214
Huber, Frank
208
Wiedmann, Klaus-Peter
197
Esch, Franz-Rudolf
194
Burmann, Christoph
180
Belz, Christian
164
Kumar, V.
164
Backhaus, Klaus
161
Tomczak, Torsten
158
Sheth, Jagdish N.
157
Herrmann, Andreas
155
Ahlert, Dieter
152
Kleinaltenkamp, Michael
152
Tadajewski, Mark
143
Fritz, Wolfgang
141
Kreutzer, Ralf T.
126
Nufer, Gerd
124
Baumgarth, Carsten
122
Svensson, Göran
122
Vrontis, Demetris
119
Spiller, Achim
109
Grönroos, Christian
108
Albers, Sönke
107
Diller, Hermann
106
Kirchgeorg, Manfred
106
Malhotra, Naresh K.
105
Krafft, Manfred
103
Melewar, T. C.
103
Brown, Stephen
100
Han, Heesup
99
Swoboda, Bernhard
99
Kitchen, Philip J.
98
Zentes, Joachim
97
Irwin, Scott H.
96
more ...
less ...
Institution
All
Erasmus Research Institute of Management
4
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
ERIM report series research in management
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of marketing
7
Journal of retailing
7
MSI reports : working paper series
4
Foundations and trends in marketing : FTMKT
3
Journal of service research : JSR
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
European Management Journal
2
European management journal
2
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Rotterdam Institute for Business Economic Studies
2
Customer engagement : contemporary issues and challenges
1
Customer engagement marketing
1
ERIM Report Series Reference
1
European Journal of Marketing
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handbook of marketing and finance
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
International journal of electronic customer relationship management : IJECRM
1
Journal of international marketing
1
Journal of public policy & marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Marketing : journal of research and management
1
Marketing Science
1
Marketing accountability for marketing and non-marketing outcomes
1
Research series / Erasmus Universiteit Rotterdam
1
The Routledge companion to strategic marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tinbergen Institute research series
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
1
more ...
less ...
Source
All
ECONIS (ZBW)
105
RePEc
3
Other ZBW resources
1
Showing
1
-
10
of
109
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do offline and online go hand in hand? : cross-channel and synergy effects of direct mailing and display advertising
Lesscher, Lisan
;
Lobschat, Lara
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 678-697
Persistent link: https://www.econbiz.de/10012939496
Saved in:
2
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
3
App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
Saved in:
4
Permission
marketing
and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
5
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
6
Device switching in online purchasing : examining the strategic contingencies
Haan, Evert de
;
Kannan, P. K.
;
Verhoef, Peter C.
; …
- In:
Journal of marketing
82
(
2018
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011912137
Saved in:
7
Happy users, grumpy bosses : current community engagement literature and the impact of support engagement in a B2B setting on user and upper management satisfaction
Beckers, Sander F. M.
;
Bone, Sterling A.
;
Fombelle, Paul W.
- In:
Customer engagement marketing
,
(pp. 141-169)
.
2018
Persistent link: https://www.econbiz.de/10011739848
Saved in:
8
Marketing
perspectives on digital business models : a framework and overview of the special issue
Verhoef, Peter C.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 341-349
Persistent link: https://www.econbiz.de/10012134254
Saved in:
9
Marketing
Communication Drivers of Adoption Timing of a New E-Service Among Existing Customers
Prins, R.
-
2013
The study investigates the effects of direct and mass
marketing
communications on the adoption timing of a new e …-service among existing customers. The mass
marketing
communications concern both specific new service advertising and brand …
Persistent link: https://www.econbiz.de/10012753392
Saved in:
10
Customer feedback metrics for
marketing
accountability
Haan, Evert de
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Marketing accountability for marketing and …
,
(pp. 49-74)
.
2021
Persistent link: https://www.econbiz.de/10012653774
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->