//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
139
Konsumentenverhalten
139
Brand management
70
Markenführung
70
Beziehungsmarketing
52
Brand image
52
Markenimage
52
Relationship marketing
52
Market research
45
Marktforschung
45
Marketing management
37
Marketingmanagement
37
Brand
33
Markenartikel
33
Internet marketing
30
Online-Marketing
30
Advertising effects
29
Werbewirkung
29
Viral marketing
24
Virales Marketing
24
Customer satisfaction
22
Kundenzufriedenheit
22
Distribution channel
21
Vertriebsweg
21
Advertising
17
Marketing
17
Social Web
17
Social web
17
Werbung
16
Emotion
14
Dienstleistungsqualität
13
Preismanagement
13
Pricing strategy
13
Service quality
13
Theorie
13
Theory
13
USA
13
United States
13
Einzelhandel
12
Experiment
12
more ...
less ...
Online availability
All
Undetermined
128
Free
15
Type of publication
All
Article
307
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
306
Aufsatz in Zeitschrift
306
Conference paper
12
Konferenzbeitrag
12
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
309
Author
All
Bradlow, Eric T.
5
Lehmann, Donald R.
5
Bijmolt, Tammo H. A.
4
Breugelmans, Els
4
DeSarbo, Wayne
3
Grewal, Rajdeep
3
Kahn, Barbara E.
3
Klink, Richard R.
3
Liu, Yong
3
Liu-Thompkins, Yuping
3
Neslin, Scott A.
3
Verhoef, Peter C.
3
Vinhas, Alberto Sa
3
Ahuvia, Aaron
2
Allenby, Greg M.
2
Bagozzi, Richard P.
2
Basuroy, Suman
2
Batra, Rajeev
2
Bechara, Antoine
2
Bellis, Emanuel de
2
Bodapati, Anand
2
Brown, James R.
2
Böckenholt, Ulf
2
Chen, Qimei
2
Chen, Ying-Ju
2
Deighton, John
2
Dellaert, Benedict G. C.
2
Dens, Nathalie
2
Deshpandé, Rohit
2
Dickson, Peter R.
2
Dolnicar, Sara
2
Dommer, Sara Loughran
2
Doorn, Jenny van
2
Draganska, Michaela
2
Eggers, Felix
2
Feit, Elea McDonnell
2
Galak, Jeff
2
Ghose, Anindya
2
Ghosh Chowdhury, Tilottama
2
Gibbs, Richard
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,409
SpringerLink / Bücher
1,674
Industrial marketing management : the international journal for industrial and high-tech firms
1,606
European Journal of Marketing
1,387
Journal of retailing and consumer services
1,281
Marketing Intelligence & Planning
742
International journal of production economics
716
The journal of brand management : an international journal
637
International journal of hospitality management
611
The journal of business & industrial marketing
607
Journal of the Academy of Marketing Science
592
Tourism management : research, policies, practice
590
Journal of Consumer Marketing
580
European journal of operational research : EJOR
551
International journal of production research
538
European journal of marketing : EJM
533
Journal of marketing
529
Journal of marketing management : MM
526
Journal of strategic marketing
523
Springer eBook Collection
516
Journal of travel and tourism marketing
505
Journal of Business & Industrial Marketing
502
Management science : journal of the Institute for Operations Research and the Management Sciences
502
Europäische Hochschulschriften / 5
478
Journal of marketing research : JMR
451
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
448
Psychology & marketing
445
The journal of product & brand management
444
International Marketing Review
437
Gabler Edition Wissenschaft
434
Marketing intelligence & planning
398
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
385
Journal of Services Marketing
382
Journal of marketing communications
380
The service industries journal
369
The journal of services marketing
367
Asia Pacific journal of marketing and logistics
356
Strategic Direction
355
International Journal of Bank Marketing
353
Journal of advertising research
352
more ...
less ...
Source
All
ECONIS (ZBW)
309
Showing
1
-
10
of
309
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
A lure or a turn-off : social media reactions to business model innovation announcements
Bowen, Melanie
;
Wen, Xiaohan
;
Kim, Shinhye
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 13-33
Persistent link: https://www.econbiz.de/10014265928
Saved in:
3
The effect of competition on product removal
Barriola, Xabier
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10013273026
Saved in:
4
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
5
Movie fit uncertainty and interplay between traditional advertising and social media
marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
6
Advertising creativity and its effects : a meta-analysis of the moderating role of modality
Darley, William K.
;
Lim, Jeen-su
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 99-111
Persistent link: https://www.econbiz.de/10014266007
Saved in:
7
Coordinating supply-related scarcity appeals with online reviews
Kordrostami, Elika
;
Liu-Thompkins, Yuping
;
Rahmani, Vahid
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 471-484
Persistent link: https://www.econbiz.de/10013454584
Saved in:
8
Predicting firm market performance using the social media promoter score
Chung, Sunghun
;
Shin, Donghyuk
;
Park, Jooyoung
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 545-561
Persistent link: https://www.econbiz.de/10013454628
Saved in:
9
Using virtual reality to increase charitable donations
Kristofferson, Kirk
;
Daniels, Michelle E.
;
Morales, …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10013184267
Saved in:
10
Investigating cross-media effects in a multichannel
marketing
environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->