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~person:"Malhotra, Naresh K."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Marktforschung
52
Market research
47
Marketing theory
29
Marketingtheorie
29
Marketing
22
Theorie
21
Theory
21
Consumer behaviour
12
Konsumentenverhalten
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11
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Naresh K. Malhotra
9
Beziehungsmarketing
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United States
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International marketing
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Lieferantenmanagement
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Supplier relationship management
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Bibliometrics
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Bibliometrie
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Brand management
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Dienstleistungsqualität
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Markenführung
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Service quality
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Brand
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Brand image
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Conjoint analysis
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Conjoint-Analyse
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Customer satisfaction
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Innovation
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Markenartikel
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Malhotra, Naresh K.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
34
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
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Sharma, Arun
16
Voeth, Markus
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Jacob, Frank
14
Ulaga, Wolfgang
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Keränen, Joona
13
Lilien, Gary L.
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Terho, Harri
12
Agnihotri, Raj
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Brennan, Ross
10
Kumar, V.
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
Ehret, Michael
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Journal of business-to-business marketing
3
Legends in marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
6
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1
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
2
Long-term oriented
marketing
relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly
;
Malhotra, Naresh K.
;
Capel, Celine …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
Saved in:
3
Marketing
management and policy
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299919
Saved in:
4
Reply: Assessing B2B research in the
marketing
literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
Saved in:
5
Commentary on "The essence of business
marketing
theory, research and tactics : contributions by the Journal of Business-to-Business
Marketing
," by Lichtenthal, Mummalaneni, and Wi...
Malhotra, Naresh K.
;
Uslay, Can
;
Ndubisi, Nelson Oly
- In:
Journal of business-to-business marketing
15
(
2008
)
2
,
pp. 204-217
Persistent link: https://www.econbiz.de/10003814692
Saved in:
6
Commentary: relative presence of business-to-business research in the
marketing
literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
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