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~subject:"Social Web"
~isPartOf:"The journal of product & brand management"
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The journal of product & brand management
Journal of marketing communications
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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International journal of internet marketing and advertising : IJIMA
3
Industrial marketing management : the international journal for industrial and high-tech firms
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Corporate board : role, duties & composition; accountability, responsability, committment
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Corporate communications : an international journal
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of contemporary hospitality management
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International journal of decision sciences, risk and management
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Journal of communication management : an international journal
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Journal of economics & management
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Journal of global fashion marketing : JGfM
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Journal of global marketing
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Journal of marketing management : MM
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Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
2
Consumer engagement with brands on social network sites : a cross-cultural comparison of China and the USA
Tsai, Wan-Hsiu Sunny
;
Men, Linjuan Rita
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011690149
Saved in:
3
Producer push to consumer pull : who curates new media content? : developing strategies for new media environments
Chipp, Kerry Fiona
;
Chakravorty, Devarpan
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 373-386
Persistent link: https://www.econbiz.de/10011607077
Saved in:
4
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
5
New opportunities in social media for ad-restricted alcohol products : the case of "Yeni Rakı"
Uzunoğlu, Ebru
;
Öksüz, Burcu
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 270-290
Persistent link: https://www.econbiz.de/10010390882
Saved in:
6
Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 147-158
Persistent link: https://www.econbiz.de/10010244644
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