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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Marketing management
26
Marketingmanagement
26
Brand management
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Markenführung
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Marketing
8
Beziehungsmarketing
7
Consumer behaviour
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Konsumentenverhalten
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marketing management
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brand equity
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marketing strategy
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Internet marketing
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Mitchell, Sarah-Louise
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Abratt, Russell
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Almeida, Marcos Inácio Severo de
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Anh Dung Vu
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Babu, Mujahid Mohiuddin
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Dey, Bidit Lal
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Esteban-Millat, Irene
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Limongi, Ricardo
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Liu, Hongfei
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Journal of marketing management : JMM ; journal of the Academy of Marketing
SpringerLink / Bücher
200
Journal of business research : JBR
188
Industrial marketing management : the international journal for industrial and high-tech firms
131
Springer eBook Collection
71
Journal of strategic marketing
70
Journal of retailing and consumer services
60
The journal of business & industrial marketing
48
Journal of the Academy of Marketing Science
47
Springer eBook Collection / Business and Economics
43
Journal of marketing communications
39
European journal of marketing : EJM
37
The journal of brand management : an international journal
27
AMS review : official publication of the Academy of Marketing Science
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International review on public and non-profit marketing
26
Journal of marketing
26
Marketing intelligence & planning
25
Journal of business-to-business marketing
23
Business horizons
22
The journal of product & brand management
22
Journal of global marketing
21
Lehrbuch
21
International marketing review
20
Journal of marketing management : MM
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The marketing review
20
Journal of marketing analytics : JMA
19
Springer eBook Collection / Business and Management
19
Asia Pacific journal of marketing and logistics
18
International journal of internet marketing and advertising : IJIMA
18
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of retailing
18
International business review : the official journal of the European International Business Academy
17
International journal of advertising : the review of marketing communications
17
International journal of economic perspectives : IJEP
16
Journal of research in marketing and entrepreneurship
16
Management research review
16
Journal of Islamic marketing
15
Journal of promotion management : innovations in planning and applied research
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ECONIS (ZBW)
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1
Marketing, synthesis and interdisciplinarity : reading with M.J.B.
Tadajewski, Mark
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1876-1891
Persistent link: https://www.econbiz.de/10014450165
Saved in:
2
Philanthropy scandals and regular donations : the role of email marketing communications
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1592-1619
Persistent link: https://www.econbiz.de/10014450076
Saved in:
3
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
4
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
5
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
6
Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
Saved in:
7
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
8
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
9
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
10
Introduction to the special issue on gender impacts : consumption, markets, marketing, and marketing organisations
Dobscha, Susan
;
Östberg, Jacob
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 181-187
Persistent link: https://www.econbiz.de/10012515236
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