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Marketing management
38
Marketingmanagement
38
Consumer behaviour
19
Konsumentenverhalten
19
USA
6
United States
6
Advertising effects
5
Psychology of advertising
5
Werbepsychologie
5
Werbewirkung
5
Cause-Related Marketing
4
Cause-related marketing
4
Marketing
4
Target group
4
Zielgruppe
4
Beziehungsmarketing
3
Internet marketing
3
Online-Marketing
3
Perception
3
Relationship marketing
3
Sponsoring
3
Sponsorship
3
Wahrnehmung
3
Advertising
2
Arts
2
Bibliometrics
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Bibliometrie
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Brand management
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Chinese (People)
2
Chinesen
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Customer integration
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Deutschland
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Firm performance
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Germany
2
Information behaviour
2
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Article
35
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38
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38
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3
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1
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38
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Spence, Charles
3
Colbert, François
2
Akdeniz, Billur
1
Akram, Muhammad Shakaib
1
Althuizen, Niek
1
Andrews, Demetra
1
Bailey, Ainsworth A.
1
Barrena, Ramo
1
Basso, Frédéric
1
Basu, Rituparna
1
Batinic, Bernad
1
Berger, Sebastian
1
Cahill, Jonnie
1
Calantone, Roger J.
1
Chang, Chun-Tuan
1
Chang, Chun-tuan
1
Chen, Chen
1
Chen, Pei-Chi
1
Cheok, Adrian David
1
Chow, Cheris W. C.
1
Chow, Raymond P. M.
1
Chu, Xing-Yu
1
Devece, Carlos
1
Dimofte, Claudiu V.
1
Dinsmore, John
1
Fagerstrøm, Asle
1
Fam, Kim Shyan
1
Fritz, Wolfgang
1
Gallace, Alberto
1
Ghinea, Gheorghita
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Gnambs, Timo
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Gregory-Smith, Diana
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1
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1
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Hollebeek, Linda D.
1
Huang, Yi-Feng
1
Jansson-Boyd, Cathrine V.
1
Jin, Seung-A. Annie
1
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Psychology & marketing
Journal of business research : JBR
325
Industrial marketing management : the international journal for industrial and high-tech firms
250
SpringerLink / Bücher
202
Journal of strategic marketing
193
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
105
Journal of marketing
98
Marketing intelligence & planning
88
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
72
European Journal of Marketing
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Marketing Intelligence & Planning
68
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
International journal of technology marketing : IJTMkt
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
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ECONIS (ZBW)
38
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1
Marketing analytics : the bridge between customer psychology and marketing decision-making
Basu, Rituparna
;
Lim, Weng Marc
;
Kumar, Anil
;
Kumar, Satish
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2588-2611
Persistent link: https://www.econbiz.de/10014432503
Saved in:
2
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
3
Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria
;
Lemarié, Linda
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
Saved in:
4
Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung
;
Li, Jing
;
King, Ceridwyn
; …
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
Saved in:
5
Role of artificial intelligence in marketing strategies and performance
Wu, Chih-Wen
;
Monfort, Abel
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 484-496
Persistent link: https://www.econbiz.de/10014290755
Saved in:
6
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
7
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
8
How to communicate typical-local foods to improve food tourism attractiveness
Savelli, Elisabetta
;
Gregory-Smith, Diana
;
Murmura, Federica
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1350-1369
Persistent link: https://www.econbiz.de/10013280103
Saved in:
9
Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan
;
Chen, Pei-Chi
;
Chu, Xing-Yu
;
Kung, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
Saved in:
10
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishrab, Aditya Shankar
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
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