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Search: subject:"Marketing management"
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Marketingmanagement
16,890
Marketing management
16,439
Marketing
3,482
Consumer behaviour
2,534
Konsumentenverhalten
2,523
Theory
2,250
Theorie
2,249
Relationship marketing
1,887
Beziehungsmarketing
1,877
Deutschland
1,644
Germany
1,600
Brand management
1,374
Markenführung
1,364
USA
1,303
United States
1,264
Online-Marketing
1,162
Strategisches Management
1,129
Internet marketing
1,122
Unternehmenserfolg
1,036
Firm performance
1,032
Strategic management
885
Innovation
857
SME
766
KMU
765
Internationales Marketing
758
International marketing
749
Marktforschung
692
Social Web
684
Social web
684
Werbung
634
Markenimage
607
Brand image
604
Advertising
594
Market research
588
Marketing theory
556
Marketingtheorie
546
Innovationsmanagement
535
Innovation management
517
Lieferantenmanagement
506
Supplier relationship management
506
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28
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207
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17
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English
215
German
143
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2
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Bruhn, Manfred
6
Pompe, Hans-Georg
5
Singh, Ramendra
5
Herstatt, Cornelius
4
Kohlbacher, Florian
4
Albers, Sönke
3
Cova, Bernard
3
Drees, Norbert
3
Kranzusch, Peter
3
Preuß, Klaus-Jürgen
3
Shankar, Avi
3
Yoon, Eddie
3
Adamczyk, Yvonne
2
Anderson, Jamie
2
Antony, Suresh Paul
2
Bazil, Vazrik
2
Bernigau, Sven
2
Bratter, Herbert M.
2
Buchert, Matthias
2
Bušljeta Banks, Ivana
2
Carlotti, Steve
2
Chakrabarti, Ronika
2
Chen, Lisa
2
Chikweche, Tendai
2
Delen, M.
2
Dressler, Matthias
2
Engel, Ellen
2
Gronbach, Kenneth W.
2
Guneri, B.
2
Gutting, Doris
2
Götz, Konrad
2
Hartmann, Wesley
2
Hellwig, Thomas
2
Helmke, Stefan
2
Kampmann, Birgit
2
Kaplan, M. D.
2
Kay, Rosemarie
2
Kinra, Neelam
2
Kleinjohann, Michael
2
Krafft, Manfred
2
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Springer Fachmedien Wiesbaden
5
Fachhochschule Reutlingen / European School of Business
3
AMACOM
1
American Management Association
1
Campus Verlag
1
Econometrisch Instituut <Rotterdam>
1
Eric Cuvillier <Firma>
1
European Advertising Academy
1
Haufe-Lexware GmbH & Co. KG
1
ICORIA <12., 2013, Zagreb>
1
Rheinwerk Verlag
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Steria Mummert Consulting AG
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
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SpringerLink / Bücher
10
The journal of consumer marketing
6
Journal of marketing communications
4
Marketing theory
4
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
4
Psychology & marketing
4
Research
4
The silver market phenomenon : marketing and innovation in the aging society
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Young consumers : insight and ideas for responsible marketers
4
A - N
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard business review : HBR
3
Jahrbuch Seniorenmarketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of advertising research
3
Journal of food products marketing
3
Journal of marketing analytics : JMA
3
Journal of strategic marketing
3
Marketing : ZFP ; journal of research and management
3
Reutlinger Diskussionsbeiträge zu Marketing und Management
3
Springer eBook Collection
3
The silver market phenomenon : business opportunities in an era of demographic change
3
essentials
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
2
Forschung und Praxis an der FHWien der WKW
2
Handbook of research on ethnic and intra-cultural marketing
2
IFM-Materialien
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
2
Journal of business strategy
2
Journal of global marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Journal of retailing
2
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ECONIS (ZBW)
359
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1
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
2
How can algorithms help in segmenting users and customers? : a systematic review and research agenda for algorithmic customer segmentation
Salminen, Joni
;
Mustak, Mekhail
;
Sufyan, Muhammad
; …
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014537354
Saved in:
3
Improving customer segmentation via classification of key accounts as outliers
Spoor, Jan Michael
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 747-760
Persistent link: https://www.econbiz.de/10014537400
Saved in:
4
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
5
Unpacking nontarget majority consumers' responses to modest fashion : how market controversy perpetuates marketplace exclusion
Audrezet, Alice
;
Parguel, Béatrice
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1302-1330
Persistent link: https://www.econbiz.de/10014427187
Saved in:
6
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
7
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
8
Marketing 6.0 : die Zukunft ist immersiv
Kotler, Philip
;
Kartajaya, Hermawan
;
Setiawan, Iwan
-
2024
Persistent link: https://www.econbiz.de/10014516306
Saved in:
9
How do BoP firms shape markets? : market shaping in resource-constrained environments
Singh, Ramendra
;
Rawat, Sandeep
-
2021
Persistent link: https://www.econbiz.de/10012650949
Saved in:
10
Lookalike targeting on others' journeys: brand versus performance marketing
Sudhir, K.
;
Lee, Seung Yoon
;
Roy, Subroto
-
2021
Persistent link: https://www.econbiz.de/10012629950
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