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Marketing theory
83
Marketingtheorie
83
Consumer behaviour
23
Konsumentenverhalten
23
Service-Dominant Logic
18
Service-dominant logic
18
Betriebliche Wertschöpfung
12
Value creation
12
service-dominant logic
12
History of economic thought
11
Ökonomische Ideengeschichte
11
Criticism
9
Kritik
9
Marketing
9
Customer integration
8
Kundenintegration
8
Theorie
8
Theory
8
marketing theory
8
Dienstleistung
7
Services
7
Beziehungsmarketing
6
Marketing management
6
Marketingmanagement
6
Product
6
Produkt
6
Relationship marketing
6
Consumers
5
Lieferantenmanagement
5
Supplier relationship management
5
Verbraucher
5
Brand image
4
Customer value
4
Dienstleistungsmarketing
4
Kundenwert
4
Markenimage
4
Services marketing
4
Theory of value
4
Werttheorie
4
Behavioral economics
3
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Online availability
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Undetermined
25
Free
4
Type of publication
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Article
86
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
87
Aufsatz in Zeitschrift
87
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Biografie
1
Biography
1
Case study
1
Fallstudie
1
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Language
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English
88
Author
All
Tadajewski, Mark
10
Bradshaw, Alan
4
Brodie, Roderick J.
3
Cova, Bernard
3
Foxall, Gordon R.
3
Jones, D. G. Brian
3
Kjellberg, Hans
3
Vargo, Stephen L.
3
Aitken, Robert
2
Araujo, Luis
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Brown, Stephen
2
Dalli, Daniele
2
Ferguson, Shelagh
2
Kravets, Olga
2
Patsiaouras, Georgios
2
Saren, Michael
2
Shaw, Eric H.
2
Skålén, Per
2
Storbacka, Kaj
2
Akaka, Melissa Archpru
1
Andéhn, Mikael
1
Arnould, Eric
1
Ball, Kirstie
1
Ballantyne, David
1
Batat, Wided
1
Birgelen, Marcel van
1
Bloemer, Johanna M.
1
Bode, Matthias
1
Butler, Patrick
1
Bádéjọ, Folúké A.
1
Campbell, Norah
1
Caniëls, Marjolein
1
Canniford, Robin
1
Chandler, Jennifer
1
Chandler, Jennifer D.
1
Cluley, Robert
1
Corsaro, Daniela
1
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Published in...
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Marketing theory
Journal of historical research in marketing
85
European Journal of Marketing
76
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of marketing management : MM
61
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
49
Journal of Historical Research in Marketing
40
Journal of business research : JBR
40
Legends in marketing
40
AMS review : official publication of the Academy of Marketing Science
37
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing Intelligence & Planning
30
Strategic Direction
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
Journal of marketing
25
History of marketing thought ; Volume 2
24
Journal of macromarketing
24
Journal of marketing research : JMR
24
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Lehrbuch
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of Social Marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
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ECONIS (ZBW)
88
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88
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1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Object-oriented
marketing
theory
Franco, Paolo
;
Canniford, Robin
;
Phipps, Marcus
- In:
Marketing theory
22
(
2022
)
3
,
pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
Saved in:
3
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
4
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
5
In the difference between money and capital, everything happens
Bradshaw, Alan
- In:
Marketing theory
24
(
2024
)
2
,
pp. 205-210
Persistent link: https://www.econbiz.de/10014631393
Saved in:
6
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
7
Ode to Alda
Thyroff, Anastasia E.
- In:
Marketing theory
20
(
2020
)
2
,
pp. 185-193
Persistent link: https://www.econbiz.de/10012230852
Saved in:
8
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
9
Collective storytelling : value co-creation in narrative-based goods
Wieczerzycki, Marcin
;
Deszczyński, Bartosz
- In:
Marketing theory
22
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013388911
Saved in:
10
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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