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~institution:"Harvard Graduate School of Business Administration"
~institution:"Erasmus Research Institute of Management"
~institution:"European Society for Opinion and Marketing Research"
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Marketingmanagement
28
Marketing management
27
Market research
8
Marktforschung
8
Marketing
7
Theorie
5
Theory
5
Consumer behaviour
4
Konsumentenverhalten
4
USA
3
United States
3
Welt
3
World
3
15.09.1991
2
Beziehungsmarketing
2
Brand
2
Customer satisfaction
2
Einzelhandel
2
Europa
2
Europe
2
Kundenzufriedenheit
2
Markenartikel
2
Marketing theory
2
Marketingtheorie
2
Relationship marketing
2
Retail trade
2
00.10.1991
1
06.11.1985
1
06.11.1989
1
11.05.1992
1
11.10.1989
1
12.06.1991
1
14.02.1991
1
18.06.1990
1
Advertising
1
Austria
1
Brand management
1
Competition
1
Computerized method
1
Computerunterstützung
1
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28
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Collection of articles of several authors
13
Konferenzschrift
13
Sammelwerk
13
Conference proceedings
10
Graue Literatur
7
Non-commercial literature
7
Arbeitspapier
5
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English
28
German
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Franses, Philip Hans
2
Barwise, Patrick
1
Berens, Guido A. J. M.
1
Bruggen, Gerrit H. van
1
Dekimpe, Marnik G.
1
Dolan, Robert J.
1
Fok, Dennis
1
Hanssens, Dominique M.
1
Horváth, Csilla
1
Johnson, Brian
1
Karmasin, Helene
1
Kumar, Nirmalya
1
Langerak, Fred
1
MacDonald, Colin
1
McDonald, Colin
1
Meehan, Sean A.
1
Nunes, Paul
1
Paap, Richard
1
Riel, Cees B. M. van
1
Schröder, Konrad
1
Silk, Alvin J.
1
Steenkamp, Jan-Benedict E. M.
1
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Harvard Graduate School of Business Administration
Erasmus Research Institute of Management
European Society for Opinion and Marketing Research
Springer Fachmedien Wiesbaden
61
American Marketing Association
57
Books on Demand GmbH <Norderstedt>
18
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
11
Verlag Franz Vahlen
11
Verlag Dr. Kovač
10
Haufe-Lexware GmbH & Co. KG
9
Fachhochschule Reutlingen / European School of Business
8
Chartered Institute of Marketing
7
Duncker & Humblot
7
Information Resources Management Association
7
National Bureau of Economic Research
7
NetLibrary, Inc
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
De Gruyter Oldenbourg
5
DePaul University / College of Commerce
5
Wiley-VCH
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
Springer Gabler <Firma>
4
Springer-Verlag GmbH
4
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ERIM report series research in management
5
Ideas with impact
1
Management dilemmas
1
The Harvard business review paperback series
1
The practice of management series
1
The results-driven manager series
1
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ECONIS (ZBW)
28
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1
What is the predictive power of market orientation?
Langerak, Fred
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001709131
Saved in:
2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
4
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
5
What is marketing?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
6
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
7
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
8
When marketing becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
9
Mass affluence : seven new rules of marketing to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
10
Modeling dynamic effects of the marketing mix on market shares
Fok, Dennis
(
contributor
);
Paap, Richard
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001772090
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