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Marketing management
89
Marketingmanagement
89
Consumer behaviour
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Konsumentenverhalten
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Beziehungsmarketing
16
Relationship marketing
16
Marketing
13
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Pitt, Leyland F.
5
Berthon, Pierre R.
3
Heerde, Harald J. van
3
Campbell, Colin L.
2
Cravens, David W.
2
Czaplewski, Andrew J.
2
Dalsace, Frédéric
2
Dekimpe, Marnik G.
2
Dhar, Ravi
2
Eliashberg, Jehoshua
2
Gatignon, Hubert A.
2
Geyskens, Inge
2
Grewal, Rajdeep
2
Haenlein, Michael
2
Kaplan, Andreas M.
2
Key, Thomas Martin
2
Kumar, V.
2
Mills, Adam J.
2
Steenkamp, Jan-Benedict E. M.
2
Sudhir, K.
2
Acito, Frank
1
Ailawadi, Kusum L.
1
Albers, Sönke
1
Amir, On
1
Anderson, Erin
1
Ataman, M. Berk
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Avery, Jill
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Baker, Colin R.
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Bal, Anjali S.
1
Bencherki, Nicolas
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Berman, Barry
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Berthon, Jean-Paul
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Beverland, Michael
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Boon, Edward
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Botner, Keith A.
1
Bourgoin, Alaric
1
Boyd, D. Eric
1
Brandi, Wesley
1
Brasel, S. Adam
1
Bronnenberg, Bart J.
1
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Journal of marketing research : JMR
Business horizons
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
236
SpringerLink / Bücher
200
Journal of strategic marketing
183
European journal of marketing : EJM
129
Europäische Hochschulschriften / 5
128
Journal of marketing management : MM
122
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
102
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
78
Springer eBook Collection
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
59
The marketing review
48
Asia Pacific journal of marketing and logistics
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Springer eBook Collection / Business and Economics
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
International journal of technology marketing : IJTMkt
40
International marketing review
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
The journal of product & brand management
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Harvard business review : HBR
34
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ECONIS (ZBW)
89
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1
Exploring the changing role of brand archetypes in customer-brand relationships : why try to be a hero when your brand can be more?
Merlo, Omar
;
Eisingerich, Andreas B
;
Gillingwater, Richard
- In:
Business horizons
66
(
2023
)
5
,
pp. 615-629
Persistent link: https://www.econbiz.de/10014382987
Saved in:
2
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
3
When can Chinese competitors catch up? : market and capability ladders and their implications for multinationals
Williamson, Peter J.
;
Guo, Bin
;
Yin, Eden
- In:
Business horizons
64
(
2021
)
2
,
pp. 223-237
Persistent link: https://www.econbiz.de/10012494586
Saved in:
4
Business strategy and the management of digital marketing
Olson, Eric M.
;
Olson, Kai M.
;
Czaplewski, Andrew J.
; …
- In:
Business horizons
64
(
2021
)
2
,
pp. 285-293
Persistent link: https://www.econbiz.de/10012494591
Saved in:
5
Mindset drives success : selling beneficial products at the base of the pyramid
Klarsfeld McGrath, Lucie
;
Kayser, Oliver
;
Dalsace, …
- In:
Business horizons
64
(
2021
)
4
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012590332
Saved in:
6
From data to action : how marketers can leverage AI
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
;
Tsao, …
- In:
Business horizons
63
(
2020
)
2
,
pp. 227-243
Persistent link: https://www.econbiz.de/10012172056
Saved in:
7
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
8
Types of mindfulness in an age of digital distraction
Berthon, Pierre R.
;
Pitt, Leyland F.
- In:
Business horizons
62
(
2019
)
2
,
pp. 131-137
Persistent link: https://www.econbiz.de/10011995678
Saved in:
9
Resolving the jeopardies of consumer demand : revisiting demarketing concepts
Chaudhry, Peggy E.
;
Cesareo, Ludovica
;
Pastore, Alberto
- In:
Business horizons
62
(
2019
)
5
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012118527
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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