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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing communications"
~subject:"Advertising"
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Search: subject:"Marketingmanagement"
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Advertising
Marketing management
145
Marketingmanagement
145
Consumer behaviour
45
Konsumentenverhalten
45
Advertising effects
21
Werbewirkung
21
Brand management
19
Markenführung
19
Werbung
16
Brand image
15
Markenimage
15
Beziehungsmarketing
13
Relationship marketing
13
USA
13
United States
13
Internet marketing
12
Online-Marketing
12
Communication
10
Kommunikation
10
Marketing
10
Sales promotion
10
Verkaufsförderung
10
Social Web
8
Social web
8
Brand
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Markenartikel
7
Public relations
7
Öffentlichkeitsarbeit
7
Target group
6
Zielgruppe
6
integrated marketing communications
6
B-to-B-Marketing
5
Business-to-business marketing
5
Cause-Related Marketing
5
Cause-related marketing
5
Emotion
5
Firm performance
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16
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Agrawal, Shivani
1
Albers, Sönke
1
Bajpai, Naval
1
Boireau, Nathalie
1
Dahlén, Micael
1
Dogra, Pallavi
1
Ewing, Michael
1
Gaeth, Gary J.
1
Goldfarb, Avi
1
Gram, Malene
1
Jain, Gaurav
1
Kanso, Ali
1
Kanuri, Vamsi K.
1
Kaushal, Arun
1
Kerr, Gayle
1
Khandelwal, Utkal
1
Kliatchko, Jerry G.
1
Kureshi, Sonal
1
Köhler, Christine
1
La Ville, Valérie-Inès de
1
Laurie, Sally
1
LeBlanc, H. Paul
1
Liu, Fang
1
Mantrala, Murali K.
1
Modig, Erik
1
Mortimer, Kathleen
1
Nayakankuppam, Dhananjay
1
Nelson, Richard
1
Ozsomer, Aysegul
1
Pieters, Rik
1
Rampnoux, Olivier
1
Rosengren, Sara
1
Roux, André le
1
Shrivastava, Sunaina
1
Thomas, Sujo
1
Till, Brian
1
Wang, Kitty
1
Wilson, Rick T.
1
Yousaf, Salman
1
Özturan, Peren
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Journal of marketing research : JMR
Journal of marketing communications
NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
European journal of marketing : EJM
8
Journal of advertising research
8
International journal of advertising : the review of marketing communications
7
Journal of Islamic marketing : JIMA
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
5
Asia Pacific journal of marketing and logistics
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of marketing
5
SpringerLink / Bücher
5
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Springer eBook Collection
4
The marketing review
4
Advances in advertising research
3
Economics and business review
3
European Advertising Academy
3
International journal of technology marketing : IJTMkt
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing
3
Lehrbuch
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Research
3
A reader in marketing communications
2
Advances in international marketing
2
Advertising in new formats and media : current research and implications for marketers
2
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ECONIS (ZBW)
16
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1
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
2
The impact of digital marketing and promotional strategies on attitude and purchase intention towards financial products and service : a case of emerging economy
Dogra, Pallavi
;
Kaushal, Arun
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 403-430
Persistent link: https://www.econbiz.de/10014294884
Saved in:
3
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
4
(The lack of) fluency and perceptions of decision making
Jain, Gaurav
;
Shrivastava, Sunaina
;
Nayakankuppam, Dhananjay
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 670-684
Persistent link: https://www.econbiz.de/10012624677
Saved in:
5
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
6
Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
Saved in:
7
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
8
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
9
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
10
The value of ambient communication from a consumer perspective
Rosengren, Sara
;
Modig, Erik
;
Dahlén, Micael
- In:
Journal of marketing communications
21
(
2015
)
1
,
pp. 20-32
Persistent link: https://www.econbiz.de/10010514630
Saved in:
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