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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing communications"
~subject:"Social Web"
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Social Web
Marketing management
145
Marketingmanagement
145
Consumer behaviour
45
Konsumentenverhalten
45
Advertising effects
21
Werbewirkung
21
Brand management
19
Markenführung
19
Advertising
16
Werbung
16
Brand image
15
Markenimage
15
Beziehungsmarketing
13
Relationship marketing
13
USA
13
United States
13
Internet marketing
12
Online-Marketing
12
Communication
10
Kommunikation
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Marketing
10
Sales promotion
10
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10
Social web
8
Brand
7
Corporate Social Responsibility
7
Corporate social responsibility
7
Markenartikel
7
Public relations
7
Öffentlichkeitsarbeit
7
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6
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6
integrated marketing communications
6
B-to-B-Marketing
5
Business-to-business marketing
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Baghi, Ilaria
1
Buchanan-Oliver, Margo
1
Chatterjee, Sheshadri
1
Chaudhuri, Ranjan
1
Erkkila, Taina
1
Fitzgerald, Emma May
1
Gabrielli, Veronica
1
Grewal, Rajdeep
1
Gupta, Aditya
1
Luoma-aho, Vilma
1
Manohar, Sujatha
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Rehman, Varisha
1
Scheepers, Helana
1
Stockdale, Rosemary
1
Thrassou, Alkis
1
Turner, Paul
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Valos, Michael J.
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Viriya Taecharungroj
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Vrontis, Demetris
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Journal of marketing research : JMR
Journal of marketing communications
Journal of business research : JBR
21
International journal of internet marketing and advertising : IJIMA
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
Business horizons
10
Springer eBook Collection
9
The journal of business & industrial marketing
9
Journal of the Academy of Marketing Science
7
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
6
Journal of internet commerce
6
Journal of marketing management : MM
6
Journal of strategic marketing
6
Digitale Kommunikation
5
International journal of advertising : the review of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
Young consumers : insight and ideas for responsible marketers
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
European journal of marketing : EJM
4
International journal of technology marketing : IJTMkt
4
Journal of advertising research
4
Journal of open innovation : technology, market, and complexity
4
The journal of brand management : an international journal
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Analyzing the strategic role of social networking in firm growth and productivity
3
Asia Pacific journal of marketing and logistics
3
Global journal of business research : GJBR
3
Handbook of research on integrating social media into strategic marketing
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International review on public and non-profit marketing
3
Journal of communication management : an international journal
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of retailing and consumer services
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Management research review
3
Marketing intelligence & planning
3
SpringerLink / Bücher
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ECONIS (ZBW)
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1
Examining the role of social CRM capability in online marketing communication
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 118-136
Persistent link: https://www.econbiz.de/10014232467
Saved in:
2
Maturity in leaps and bounds : organisational listening for customer engagement
Erkkila, Taina
;
Luoma-aho, Vilma
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10014232484
Saved in:
3
Brand resurrection in an emerging economy
Manohar, Sujatha
;
Rehman, Varisha
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012203366
Saved in:
4
Integrating online communities within business-to-business marketing communications : an exploratory study
Valos, Michael J.
;
Turner, Paul
;
Scheepers, Helana
; …
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 450-468
Persistent link: https://www.econbiz.de/10011880791
Saved in:
5
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
6
Starbucks' marketing communications strategy on Twitter
Viriya Taecharungroj
- In:
Journal of marketing communications
23
(
2017
)
6
,
pp. 552-571
Persistent link: https://www.econbiz.de/10011852893
Saved in:
7
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica
;
Baghi, Ilaria
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Saved in:
8
Industry and agency views of social media : issues implementing dialogic communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
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